Do you hesitate to send email to your subscribers and customers?

Do you hesitate to send email to your subscribers and customers?
If you're one of the people who worries that your customers
will think you're spamming if you send them email, no
matter HOW useful the information is, I urge you to
reconsider.

The truth is, when you do your email marketing right, not
only is it an excellent source of income for you, but your
subscribers and customers will actually appreciate hearing
from you!

Here are three tried and tested ideas for successful email
promotions:

Damaged or returned stock promotions - Offer damaged or
returned stock for 50% off! Everyone gets returns, it's a
part of doing business. And of course damaged stock is
unavoidable.Why not take advantage of email to clear out
your stock that's otherwise going to take up space, while
at the same time offering your customers deals that they're
sure to appreciate?

Limited time offer - By offering a great discount on your
products for a limited amount of time, people who receive
the email feel like it's urgent they respond, so there's
less chance they'll close the email to "think about it" and
never come back.

Limited quantity offer - Similar to the limited time offer,
the people who receive this email will also feel a sense of
urgency.

If you go with "limited time or quantity offer stick with
the offer. If you write in your email that a product is
availeble for a .... time, stick to it.

Sometimes you see that a product is availible till
midnight, 14 days later it's still availible till midnight.

And those are just a few to get you started. Use your
imagination, and I'm sure you'll come up with all kinds of
things to send your list that they'll really ENJOY having.
And if you find an email promotion that really works for
you.

Do you panic at the thought of writing your own promotional
email?

Here's something you should know: writing an email is 95%
rules, and only 5% creativity. So as long as you stick to
the rules, you'll write an email that's suitable for
sending to your customers every time!

Hypnotize the reader with compelling benefits - The most
effective email promotions grab readers' attention with
compelling benefits that speak directly to the readers'
deepest desires and greatest fears.Benefits build the value
you need to drive people to act when presented with your
call to action.

Write your email like you were talking to a friend. Be
informal, use contractions, and don't be afraid to start a
sentence with "and" or "but."To transfer ownership, you
want to make sure your reader can actually picture
themselves using your product

Use automation to create personalized offers - Nothing is
more appealing to people than the 'sound' of their own
names, and nothing grabs someone's attention faster than
something that affects them directly!

We don't recommend you try to get yours subscriber to
purchase directly from your email. Instead, you should ask
them to "click here now to learn more," or something
similar.

How it LOOKS makes a big impact on readers, too. Here is
how to format your email.

Width - Be sure to format your email message in a table
that is not over 60/65 caracters wide. If you exceed that,
your message may be cut off on the right side of the screen
-- or at the very least, not print properly

Images - Try to avoid using graphics whenever possible.
People with slow connections will have trouble downloading
them, and people reading your message offline won't see
them at all.

Bolding - Use bolding just to emphasize the biggest and
best benefits in the offer. You should be able to scan the
message and instantly understand the biggest benefits

Bullets - Using bulleted points is one of the best ways to
break up your copy and make some of your key points really
stand out. As will all formatting techniques, make sure to
don't swamp your email with bullet points.

Finally, once you've written the letter, give it a final
"scan test." Set it aside for an hour, then return to it
with fresh eyes BUT don't read it word for word. Scan over
the letter and see which sections jump out at you. Make
sure that those sections contain the key benefits.

Stick to these few simple rules, and you'll have no trouble
turning out emails that get a response, because your
customers actually WANT to receive them!

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Bjorn Brands is a successful entrepreneur who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how his
FREE course can help you do the same.
http://www.moneyacces.com