"There are a number of different things that can be tested
including the length of the email, the type of offer, the
format of the email, the tone used in the email, and even
the time of day the email is sent."
This article exposes one secret method to increase your
email marketing conversion rates fast and easy.
Are you shooting from the hip when you send out a
commercial email? Do you simply write up a single email and
then fire it off to your list and wait to see if you make
any sales? If so, you could be leaving thousands of dollars
on the table.
The sad fact is that most email marketers today perform
their campaigns this way. With the cost of sending emails
so cheap, why bother creating an effective, high converting
email, when you can send another email out to your list in
a couple days?
You don't need to send more emails to your list to increase
profits (and risk an increase in the number of people that
unsubscribe). By performing some simple, straightforward
testing, you can dramatically increase your conversions.
Here's an example:
Let's say you have a list of 30,000 subscribers and you
want to get the highest conversion possible. You would
first start by optimizing the number of people that open
the email. This is probably one of the most important
steps; after all, how can your sales letter sway people if
they don't even open the email?
Instead of emailing a sales pitch to all 30,000
subscribers, you would send four or five separate emails to
500 people from the list, each with its own subject line.
For the sake of this example let's say you send four
separate emails, so that's 2,000 emails sent.
You would then track the open rate for each type of email.
Let's assume that the four subject lines had the following
open rates:
1. 17%
2. 3%
3. 9%
4. 12%
As you can see, there's quite a big difference between the
best and worst subject lines with respect to open rates.
So you now have a subject line that you can use, now what?
You now test different aspects of the email body. There are
a number of different things that can be tested including
the length of the email, the type of offer, the format of
the email, the tone used in the email, and even the time of
day the email is sent.
For this example, let's say you're testing the difference
between using a soft sell and a hard sell. So, you would
send out an email with the soft sell to 1,000 subscribers
and then send out an email with the hard sell to 1,000
subscribers ' both using the best subject line from your
first test ' and track the number of sales generated from
each. It is important to use a separate tracking code in
each email so you know where the sales were generated.
Let's say that the first email with the soft sell generated
6 sales and the second email with the hard sell generated 2
sales. This would give you a 3.5% conversion rate for the
first email (17% open rate x 1000 = 170 => 6 sales / 170 =
3.5%) and a 1.17 % conversion rate for the second email
(17% open rate x 1000 = 170 => 2 sales / 170 = 1.17%).
Now that you have the highest converting email body and the
best subject line, you can send your email to the remaining
26,000 subscribers from your list!
If you're not convinced this testing is worth it, just plug
the amount per sale you would be making into the numbers
above. Use the worst subject line along with the lowest
converting email body and compare your results to the best
subject line along with the highest converting email body.
You will be shocked by the difference!
Don't over-sell your list in an attempt to increase your
sales. The next time you run an email campaign, remember to
follow these effective testing guidelines and skyrocket
your conversions - and your profits.
----------------------------------------------------
I have been an online marketer for over 5 years now and
have loved every minute. I love figuring out the
ever-changing ways to get my website in front of BILLIONS
of people! This beast called the internet is the BEST and
the WORST thing ever created! Visit below for the BEST
opportunity!
http://www.GRN-Profit.com
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