What is Digg?
Digg ( http://www.digg.com ) is a news-oriented, or "social
news" website, where the majority of its content is
submitted by its users. Digg's users also rate the site's
content, determining what's important enough to go on the
front page, and what should be removed. After signing up
for a free account, Digg's users can submit, review, vote
on, and comment on news stories and other content they find
on the Internet.
The idea is that instead of searching the web for useful
content, people can just make one stop at Digg and see the
latest current events, feature stories, videos, podcasts,
and other content ' selected and rated by users instead of
by an editor.
Digg is an important tool in building your online presence.
If a link to your content is submitted to Digg and receives
a lot of positive votes and comments, your website can
receive hundreds or even thousands of visitors within a
short period of time. There is a great deal of the traffic
that will probably quickly read the article or post and
leave but, there's a good chance that the more targeted
visitors will browse your site and sign up for your
newsletter and/or RSS feed which will also help you to
receive incoming links, trackbacks, and social bookmarks.
You may receive comments, earn extra income, have your rss
feeds picked up, and many other possibilities may come from
having your content submitted. How does Digg work? In order
to make your comment live, Digg requires you to enter your
name and email address, and then use a password and
confirmation link they email you.
How do links get on Digg's front Page?
All new content starts out on Digg's Upcoming Page. Digg's
ranking system for each piece of content submitted is based
on an algorithm (yes there is an actual algorithm to
compute a story's importance and popularity on Digg!) that
considers things like the category the link was submitted
to, how many diggs and buries the link has received, how
quickly they've occurred, how valid they are, and the
identity and IP addresses of the people voting on the link.
When a link receives enough diggs, it gets moved to the
home page of its category. If it then makes the "Top 10"
articles for its category, it receives a lot more exposure.
However, if the link doesn't receive enough diggs within 12
to 24 hours, it's removed from the Upcoming Page to make
room for new content.
There is another way to make your submissions more visible,
and that is by you genuinely participating in the Digg
community (submitting, digging and commenting on other
people's content), the more your profile and content will
be noticed by other Digg members. That increases the number
of people interested in submitting, digging, and commenting
on your content. We call this "Social Authority" building.
What Kind of Content is Successful on Digg?
Digg moves content in and out quickly, with thousands of
other story links competing for attention and votes, so
although content that is considered "linkbait" on a blog
may be successful, it may or may not be as successful on
Digg.
That means your Digg content has to grab people's attention
fast. You may need to change the angle of your content
slightly, or give it a catchier headline and description to
make people stop and look at it as they scan quickly down
the Digg content links.
Unlike a regular blog entry or website article that's
posted more or less permanently online for people to read
and comment on, content has a short lifespan on Digg. On
Digg, it's all about what attracts people in a fast-moving
environment with lots of competing links.
----------------------------------------------------
Jack Humphrey is a Social Marketing Expert who teaches
website owners how to dominate on the social scene as well
as in the search engines at
http://www.socialpowerlinking.com .
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