Tuesday, April 15, 2008

Ethical vs. Deceptive Marketing

Ethical vs. Deceptive Marketing
In the Online Marketing business it's all about getting
your reader to either opt-in or buy. In an effort to get
the reader to click through and take action, it is very
important that the marketer use powerful and convincing
words. It is not uncommon to see words like "unbelievable"
and "phenomenal" or something along those lines in really
great sales letters. After all, well written sales copy is
what converts the reader into a customer.

However, there are some marketers who will stop at nothing
and intentionally use hyped-up descriptions and add a lot
of "fluff" just to sell off their products. These marketers
mislead customers into thinking that their products offer
benefits that in reality do not really exist.

I think it would be safe to say, if you're searching the
web for a product and/or service, you've probably come
across at least one sales letter that caught your
attention, appealed to your senses, promised you
"everything that you ever wanted" and delivered on nothing.

The sad but very real fact is that there are many scam
artists online, waiting to rip you off and take your
hard-earned money. Hence, remember that the usual advice
for consumers still applies online: use your common sense.
If something sounds too good to be true, it probably is. I
can only imagine how many people are fooled with deceptive
sales copy.

Remember, when you intend to purchase something from the
Internet, do a basic check-up on the merchant website.
First and foremost, if you have even the slightest question
on any of the features of the product mentioned, email the
merchant regarding it and observe the attitude with which
he/she replies.

When looking to join a program and team for business, I
strongly recommend that you do your due diligence in
researching both the business program and the prospective
team/group you are interested in joining. With regard to
the business program, for starters, look into the
compensation plan, additional fees if any, and
history/reputation of the business.

With regard to the group you are interested in joining, get
in on conference calls and make contact with your inviter
to find out if they work as a Team. Look to see what kind
of trainining and support they offer, are they readily
available, and most importantly, does it all work for you
and do you feel it is a good fit.

Customer support reveals a lot about the integrity of a
business. Don't underestimate the power of who you work
with. It is in my opinion, that Who you work with is more
important than what you work with.

Finally, if you can't even find support email or any
contact info on their website, click the "Back" button and
run away from the site at once!


----------------------------------------------------
Andrea Chin surrounds herself with like minded people and
learns from the best. Get the Truth about this business and
partner yourself with a Team that is already achieving the
success you desire.
http://www.TrustMyInternetBiz.com
To read more buzz about my biz, visit:
http://www.TheBuzzAboutMyBiz.com

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