Affiliate marketing is a high pass through marketing
system; it's designed to deal with traffic and relevance
and referrals, rather than the Hypo-Matic Marketroid Blast
method used by Madison Avenue. Real world people giving
real world opinions are the key.
It's still a competitive field, and while there are people
out there who claim to have the "get rich quick" scheme to
make it all happen, there ain't no rich, and it isn't
quick. You will be able to make a good supplemental income
from it, though.
Making more requires hard work and dedication and following
three solid pieces of advice that have been true since the
Internet was invented.
Tip number 1: Any product you're promoting deserves its
own web page. Attempting to lump all your products into
one page to save on hosting fees is the very definition of
a false economy. Make a site of multiple pages focusing on
related products.
Every product deserves its own review; this is where
customers will get their initial understanding of the
product, and it's the largest determinant on what turns
browsers into buyers. Let customers write their own
reviews; with applications like WordPress to handle this
for you, there's no excuse not to let them do this. If you
can get customers to give you true testimonials, with
photographs, even better. It worked for print catalogs, it
works on the web, and it'll work for you.
When you write the reviews of the articles, consider
writing tutorials on how to use it. Make them attractive,
make them compelling and, like people have said about sales
copy since the invention of the printing press, end with a
call for action.
Tip number 2: Free stuff brings people back. Free stuff
brings people in. This is the basic driver on the "squeeze
page" ' someone gives you their information for an
autoresponder to get a free report. They get something
they want, and you now have a channel to tell them about
cool stuff you've found. Remember, it typically takes
seven contacts to close a sale. By making sure there's
relevant and interesting information in their inbox at
specified times, you're encouraging them to come back to
your site on a regular basis. Your content should be
interesting in and of itself, but it should not read like a
sales pitch.
If you can't write your own content, there are web sites on
the web (like need-an-article.com) where you can hire
writers to generate content for you. They already know to
focus on the important points, like how your product can
make life easier/better/more fun, or how the product helps
a customer solve a real problem.
Convince those who signed up for your free reports that
they will be missing something big if they do not avail of
your products and services. That's your ultimate goal. Do
remember, when sending out your email reminders, avoid
using using the word "free" because there are still older
spam filters that dumps those kind of contents into the
junk before even anyone reading them first.
Tip number 3. No web spider ever bought anything from
anyone. You want targeted traffic, which means your
content has to be read by real people. Avoid excessive
Search Engine Optimization. Sure, it gets you page ranks,
followed by readers hitting their back buttons to get the
heck out of there. Write articles for publication in
e-zines and e-reports. This way you can locate your target
customers and what you have put up might just grab their
interest.
Make sure your content is fresh. You want at least two new
articles per week, with 300 to 600 words per article. You
need to constantly generate this new content to give your
readers a reason to come back to your site and look at your
affiliate links. These articles, posted to article
directories, can generate as many as 100 targeted readers
to your site in a day.
Remember that it's a numbers game, click through rates are
around half of one percent; it takes 200 or more visitors
to get a link, so you need at least 2,000 visitors per week
to get 10 click throughs, and one sale.
None of these are difficult, none of them are rocket
science. They do require planning, time management, and
all the other icky things about being a grownup running
your own business.
----------------------------------------------------
Haydn Tomas is a professional web designer and affiliate
marketer who has been making money online since 2000. For
more money making tips and ideas, visit me at
http://www.superaffiliatecashsecrets.com/blog
No comments:
Post a Comment