You have set up your jobsite or recruitment website and now
you want visitors, in fact you want more than that you want
candidates and their CV's or Résumé's. You
have a market niche, the guys that built your site tell you
that they have optimised the pages and so you begin to
eagerly wait for the traffic to appear in your website
statistics. Yet day after day the numbers are just a
handful. You speak to the tech guys and they tell you not
to worry it just takes time, or they suggest that you use
some pay per click. So off you go and spend hours
researching which PPC system to use, you decide on one of
the big three and you spend hours setting up your adverts
and begin spending your daily budget. You are horrified by
the cost of some of the keywords that the system tells you
are best for your advert, you have an advert for a mortgage
manger and it is going to cost you £2.50 for each
click to be ranked in the top 5, but still you need the
traffic and those candidates and you have just spent
£10K on the website so you had better make it work,
or it could cost you your job and forget the next pay rise.
If this sounds a familiar story you might like to broaden
your horizons, think outside the box a little. Does
everyone that want a job as a mortgage manager really
search for "mortgage manager" on the top search engines, do
they only search on the top search engines. Do a search
yourself on the top short keywords and phrases and see how
many other sites are competing fro the word or phrase. I
was recently talking to a corporate account manager for the
UK's most dominant search engine and he told me that one of
the retail banks was paying £8.00 for each click to
be number 1 for the keyword "mortgage", well that might be
financially viable for the very large corporate purse of a
bank, but it would be crazy money to attract candidates to
a jobsite or recruitment website.
The next few paragraphs are some of the things that you
need to consider:
Niche Keyword and Key phrase Analysis and Report £75
for 300 Keywords with KEI Analysis, find the Niche Keywords
and Key Phrases that will make your site a success. These
are the Keywords and Key Phrases that many people search
for every day and yet few sites have been optimized for
them. This is the quick route to the top 10 on the major
search engines. Get this right and save thousands of
£s and gain thousands of Candidates. Web Page
Optimization report for one key phrase and one search
engine including a detailed analysis of the top 10
competitor sites.
Meta tag creation, it is essential that you have the right
Meta tags for each page of you site if you are going to
achieve maximum site visitors.
Hand Directory submissions; To create high quality one way
links to your site is the best way to raise your Page Rank
within Google. Please be aware it can take up to 6 months
for all directories submitted to list you. DMOZ and Yahoo
Directory Submission; These are the two most important
directories to get listed in, however it is equally
important to get the right description for your site to
achieve maximum ranking across the hundreds of search
engines that are influenced by these two directories.
Submission to 450+ Search Engines including full top twenty
ranking report for all index page keywords RSS Feed
Submission to 76 Engines if you have rss or xml feeds to
the job vacancies on your site this service will help
maximize the number of vacancies that appear in the search
engine listings. Let your vacancies work for you and drive
quality candidates to your database. Doorway Page Creation
including Flash Redirection and keyword research, a niche
keyword based domain name registered just for your site,
and then a very clever bit of black hat SEO generates
thousands of extra visitors to your site. In the next
Article I will discuss a variety of internet marketing
techniques that will help maximize the SEO of your jobsite
or recruitment website.
----------------------------------------------------
Louise G is the Managing Director of Ianson Internet
Markekting and an expert in SEO and Internet Marketing for
Jobsites and Recruitment Websites. Find out more about
Internet marketing and SEO at
http://www.internet-marketing-ianson.com
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