You've built your website and it's brimming with cool
features and great content. All you need now is visitors to
come along and enjoy it. And maybe buy a thing or two as
well. But somehow they seem reluctant to cross your virtual
threshold. What can you do?
1. Start your very own newsletter or e-zine. It's really
not that difficult. You must be interested in the theme of
your website, right? So that means you know more about the
subject than the average person. Just write a few
paragraphs once a week about a single topic related to your
niche and send it out. There are free auto-responder
services if you are just starting out and if you want
subscribers there are free advertising websites such as
trafficswarm.com that will put your ad in front of the
right people.
2. Give your visitors lots of free quality content. If you
can write your own articles, that's great. Otherwise the
web is heaving with great articles on practically any
subject you care to mention. Try ezinearticles.com or
goarticles.com for starters, or search on the term 'e-zine
directories'. Change the content frequently and visitors
will return to see what the latest article is.
3. Make sure you have some freebies for your visitors to
download. These could be eBooks relating to the topics that
your target audience will be interested in, or maybe
software. There are sites where you can obtain both eBooks
and software as give-aways. You could also include
shareware and demos.
4. Run a contest from your site with prizes connected with
your site topic. Set a closing date and then publish the
winner or winners. People will keep coming back to your
site to see who won. The contest can be run using a free
service such as surveymonkey.com.
5. Search engine submissions are also important. You can do
this manually, and there are also services that will do it
for you.
6. Write articles and submit them to article directories.
At the bottom of each article put a resource box or
writer's bio. Here you can put a link back to your site.
This has two benefits. First the readers of your article
will visit you site to see what benefits it has for them,
and secondly, for every directory and every website that
picks up your article and publishes it there is a link back
to your site. The search engines pick these up and your
search engine ranking is improved.
Building your visitor traffic is an ongoing process and you
should take it seriously. If you devoted just an hour a
week to putting into practice the things I have recommended
above, your visitors will steadily increase.
----------------------------------------------------
Mervyn Love writes articles on various aspects of Internet
Marketing, and his website '
http://www.fortresspublishing.com - has a wealth of
resources and information on all aspects of starting and
running an online business. Join his newsletter here:
http://www.fortresspublishing.com/MPNsplash.html
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