The backbone of any online marketing effort is traffic. No
matter how well your site converts, how good is your sales
copy, how great your product is, if no one sees it, all is
lost. Really, if no one reads your ads or sees your site,
you will not make it online.
So you have to have traffic. Not just any old traffic, but
targeted high quality traffic from people that are
interested in what you are offering. Beware of sites that
are willing to send you 10,000 hits for 25 bucks. You get
what you pay for.
So how do you get good quality traffic?
1) Although potentially expensive, pay-per-click can be a
really good traffic source. The key here is to highly
target the traffic. If you are selling fly fishing
equipment, you want to bid on "fly fishing", not fishing.
You can experiment with different types of keywords, but
only do it if you can effectively track everything.
2) Article writing. I especially like article writing
because if someone clicks on a link of mine, it is after
they have already read 300-700 words of mine. That means
they like my style and want to know more. In a way, they
already trust me.
3) Ezine advertising. This is also potentially
productive, but testing is critical. Response rates can
vary significantly from one ezine to the next and with one
ad to the next. Start small in any given ezine, and once
you have a successful small ad, then you can make it bigger
or go with a bigger subscriber base.
4) Exchange links with other like-minded web site owners.
I don't mean link farms or big link exchanges. What I do
mean is trading links with sites whose customers compliment
your own. For example, if you are selling fly fishing
equipment and another company sells deep-sea fishing
equipment, you can trade links with that site. You will
not be directly competing with the other site, but you are
targeting many of the same customers.
That list may seem small, but I prefer quality traffic over
volumes of useless traffic. There are many traffic
exchanges and list building programs out there, but my
attitude is that most of that traffic and subscriber base
are others just like you, trying to get traffic. Unless
you have a product that specifically targets that customer,
stay away from traffic exchanges.
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Westly Lager is a success mentor and coach helping teach
people how to work online. With Westly's experience and
expertise you can't go wrong. See how Westly can help you
today by visiting http://myinternetbusinessreview.org also
checkout http://www.squidoo.com/my_internet_business_review
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