Streaming audio has a variety of uses that can help you win
more customers and increase your profits.
Some of the most powerful ways you can use streaming audio
on your site are for:
Welcome Messages
A personal introductory message about yourself, your
business, and your products can help orient customers,
create transparency into your business, and build trust
between you and your customers.
Site Maps
Tell customers where they can find things on your website
and direct them to important parts of the site where you
want them to go (towards your product).
Quick Tips
Share inside tips and tricks with your customers that will
enhance their online experience. Over 80% of customers will
click on a link to a tip because they know it offers useful
information that will save them time.
Instructions
You can provide quick and easy instructions to your
customers by placing audio buttons on your site. Explain
what you want them to do and they will listen. Assurances
Study your site statistics to see which page(s) customers
are seeing before they leave your site.
Is there something on the page that may make customers
hesitant to continue, such as a subscription form or a
payment link? An audio clip explaining your payment process
or privacy policy can help you reassure nervous customers
and put their fears to rest.
A testimonial with a photograph is more credible than a
testimonial without one. If you have a photograph and use
an audio message, you will be greatly increasing the power
of those testimonials. Prospective customers will feel even
more confident about buying your product or service.
Teleconferences and Seminars Streaming teleconferences and
seminars can attract customers interested in the topic (and
hopefully in your product or service) as well as those who,
due to geographical or time constraints, were unable to
attend.
Thank You Messages
Audio in emails or on order confirmation pages is a good
way to personally thank customers for buying from you. It
will help you build customer loyalty and increase the
chance of repeat sales.
Building Trust
Offer an audio statement of your guarantee. Or, even
better, record a personalized audio introduction to your
bonus. Some merchants claim that this helps build trust and
credibility as the visitor gets to better identify the
'real' person behind the site.
No matter how you use streaming audio on your website, you
must have a well prepared message and good delivery. Keep
your voice animated and use a conversational style rather
than a formal tone. Your voice is what humanizes you and
what your customers relate to. Above all, just be confident
and be yourself!
Don't Forget To Do This When Using Audio... Refer to the
checklist below before you finalize your streaming audio
message:
1. Keep your message short and to the point. Don't waste
time with long audio. Introduce yourself and your site,
make your pitch, point customers in the right direction,
and then stop.
People have short attention spans so you don't want to
overload them with too much information. Instead, you can
break apart long audio and use it in relevant pages
throughout the site.
2. Speak at a normal volume. You don't want to speak too
loudly when recording your audio. The sound could get
distorted or it may seem as though you're shouting. Speak
at a normal tone and customers can always increase the
volume if necessary. It's therefore a good idea to have a
volume scroll bar among your audio buttons.
3. Let customers control playback. Don't assume your
customers want to hear your audio right away and launch it
as soon as they arrive on a page. You never know where they
are accessing from or what other sounds they may already
have going on in the background. Simply invite customers to
click and you'll be surprised by the surprisingly large
number who are driven by their curiosity and will click on
your link.
4. Include a Play, Pause, and Stop button. Sometimes
customers don't have time - or the desire - to listen to
your entire message. And sometimes they need to listen to
it one more time to catch something they missed. Let
customers take control and put a play, pause, and stop
button on your audio.
5. Include a picture. Customers like to see something while
they're listening. Include a picture of yourself above your
audio buttons so they have something to look at and can
match your face with your voice. This will help you add a
personal touch.
6. Listen to your audio before it goes up on your site.
These little streaming audio tips will help you win more
customers and increase your profits.
----------------------------------------------------
Bjorn Brands is a successfull enterprenuer who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how his
FREE course can help you do the same at
http://www.moneyacces.com
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