Are you like many enterpreneurs who are afraid to choose a
niche for your offerings? I know there can be the fear that
you're limiting your business if you narrow your niche down
too much, but that simply isn't true. Believe me, it's so
much easier and profitable to market to a smaller portion
of the market (just think how many people there are in the
world!) than to try to be all things to all people. And
you'll be amazed to find out that you actually open
yourself up to possibilities that would not have come up
had your focus been all over the map.
Next let me say that lots of (particularly new)
businessowners struggle with this issue. All you want to do
is give your gifts to the world, and making decisions that
make you feel as though you are saying "no" to a segment of
the population may not feel right to you. But by choosing
to focus only on a certain group of people who have a
common struggle, you are ensuring that your work actually
gets out there, and you will be astounded at what comes
your way.
For example, even though my niche is solo professionals,
once I started defining my offerings for and to
coaches/consultants, my business took off. Currently, I
have about 60% coaches, and 40% other solo professionals as
clients. Once I started focusing my marketing efforts on a
sub-section of my much larger niche, all these other
potential clients (who are not specifically
coaches/consultants) showed up. I promise this will happen
for you.
In the meantime, if you keep in mind the infinite Abundance
of the Universe, understanding that you can't (nor should
you) serve everyone is a bit easier. Think about the
billions of people in the world. Even if you wanted to, you
couldn't possibly serve all of them - and you certainly
couldn't please even the smallest percentage. Trying to do
so really dilutes your genius work, your best work, instead
of allowing it to truly help those people you are most
meant to serve - your niche.
Consider the benefits below to help shift your mindset to
choosing a niche sooner than later:
1. Your marketing gets a whole lot easier.
2. It's much easier for people (your clients and customers)
to talk about you because they understand that you do one
basic thing for one group of people.
3. It's much easier for clients and colleagues to refer you
for the same reason as #2.
4. It's much easier to build strategic alliances/joint
ventures/partnerships.
5. It's much easier to become and be considered an expert
at what you do.
6. Other opportunities WILL present themselves.
When you focus your efforts and energy on one target
market, you are directing the Universe to help draw those
Ideal Clients to you. When you continue to put yourself out
there with one clear message, those Ideal Clients will hear
it and seek you out.
Your niche will continue to evolve until it hits a tipping
point, where everything is clicking, including your bottom
line. You'll know it when it happens. And the end result is
a flourishing business, serving exactly the people you were
meant to serve.
Exciting, isn't it?
Defining a niche is one of the most common stumbling blocks
for my clients, which is why I devoted the longest chapter
(Step #2) in my 21 Easy & Essential Steps to Online Success
System to help in uncovering it for you. We spend a lot of
time on this Step in the 21 Easy & Essential Steps to
Online Success TAKE ACTION Group, too, both during our
teleseminars as well as via the private discussion list, so
that by the end of the program, you know who it is you were
most meant to serve. The rest of the Steps fall
effortlessly into place from that point ~ it's amazing!
If you want to stop struggling in defining a target market
for your business, join us for the next (and last of 2008)
session of the TAG. Go here for more.
----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen & CoachT,
founder of ClientAbundance.com and creator of 21 Easy &
Essential Steps to Online Success SystemT, teaches
professionals how to attract more clients, create
profit-making products and services, make more sales, and
ultimately live the life they desire and deserve. For FREE
tips on how to create abundance in your business, visit
http://www.ClientAbundance.com .
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