The tactics I'm going to show you won't cost you anything
but your time, BUT - they are not a quick fix. To get a
genuine steadily growing stream of targeted visitors takes
time.
Reciprocal links
The search engines look to see how many other websites have
links to yours. The more links coming into your site, the
further up the rankings ladder you will get.
Find twenty websites that are in the same business as you.
Not direct competitors ones that deal with related products
or services. Check to see if they have a 'Links' page. If
so contact them, tell them who you are and what your site
is about, and ask them if they would exchange links. It
will help if you put a link to their site on your 'Links'
page first.
Usually they will do so, as they will know the value of
incoming links as well. Vary the wording of your email for
each site you contact and point out something you like
about it. Make it personal.
Articles
Many Internet marketers run away from article writing
because they think it's too difficult. The truth is it's
much easier than you think once you've got the hang of it.
Writing articles about your business is easy because you
know the subject and are enthusiastic about it. It should
be a pleasure to talk about the products or theme of your
site.
So here's the plan:
1. Take one aspect of your product or theme.
2. Think of three pieces of information that people would
find interesting and informative, and write these down on
paper.
3. Now take each one of these in turn and tell your readers
what is so interesting, fascinating and instructive about
each.
4. When you've done that add an introduction at the top and
a concluding sentence or two at the bottom.
5. Finally, compose an 'author's bio' which says who you
are what your website is, and include a link to your site.
This is a one-way link back to your site.
That's your article done! Now you need to submit it to some
article directories such as EzineArticles.com. Google
'article directories' and you will find lots more.
Write one article a week and submit it to a handful of the
best high PR directories.
Make your site a search engine magnet
Take time to find the right keywords for your site. You can
use a tool like the free GoodKeywords.com keyword finder or
online resources like the Google Keyword Tool.
Find ten or twelve high volume keywords and put these on
your home page. Don't be tempted to put dozens. It won't
work.
Now go to each page and put no more than three keywords
related to the subject of that page on them, making sure
that the page name, the page title and the page description
include at least the main keyword for that page. The search
engines love this.
Once you've got these basic strategies in place you should
see a steady increase in visitor numbers. And keep plugging
away at all three to get a cumulative effect.
----------------------------------------------------
Mervyn Love writes articles on various aspects of Internet
Marketing, and his website - fortresspublishing.com - has a
wealth of resources and information on all aspects of
starting and running an online business. Join his
newsletter here:
http://www.fortresspublishing.com/MPNsplash.html
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