A lot of people are interested in search engine
optimization and publicity these days. However, the web is
changing - many people are still marketing in ways that are
so 2004...
So, one day I'm doing research for an upcoming tutorial I'm
producing and decide to check out how many people each day
are searching for the keyword "submit web2.0".
I go over to Wordtracker and decide to check out the daily
search volume for the search term "submit".
I was suprised to see that a lot of people are interested
in submitting their site to Dogpile. (2000 a day) My first
thought was "that's strange, 2000 people a day - maybe
someone is selling an ebook about how valuable links from
Dogpile are."
The funny thing is that if you are already listed on
Google, Yahoo or MSN, you will be automatically listed on
Dogpile.
Dogpile is a meta-search engine and provides results from
Google, Yahoo, MSN and ASK all in one place. Their Alexa
ranking today is 2,935 (they're the 2,935th busiest site on
the web).
It didn't take me long to see that you can't submit your
site to Dogpile, they get their listings from other
sources...
My first thought was: "Wow, I've hit keyword gold - how
long will it take me to rank for some of these search terms
and start getting a boat-load of highly targeted visitors
to my site?" (These search terms are highly targeted to my
site which shares resouces on web publicity. They wouldn't
be relevant on a site about kite-surfing for example).
So, how long did it take? I received my first visitor from
Google 20 hours after I posted about it on my blog. The
really amazing part is that the blog was only 12 days old.
Right now you may be thinking "How did he do that?" The
concise answer is that I 'engaged an online publicity
campaign'.
What's an "online publicity campaign?"
This is part of the "New Web" environment. A couple years
ago Search Engine Optimization was everything, today there
are dozens of websites that can be "publicized" and bring
you visitors.
Some of these may be websites you interact with everyday,
many of them you will have never heard of. The "New Web" is
here, what's your strategy?
If you don't have one, I highly recommend reviewing your
short and long-term business goals and integrating
publicity marketing into your success blueprint.
----------------------------------------------------
Jason Storm is a web developer and offers website publicity
services on his blog http://onewaylinkbuilding.org/info/
For updates on the "Submit to Dogpile Experiment", visit
this page:
http://onewaylinkbuilding.org/info/submit_url_to_dogpile_sub
mit_site/
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