It is amazing how successful internet home business
websites have so much in common. I have analyzed hundreds
of times the websites of the best performing internet
business owners and seen these similarities.
One common feature is that these successful sites are
likable and somehow easy to use. Everything looks so clear,
so it is easy to judge whether you like it or not.
They look so simple, that I often ask, what special they
have and how they have become so successful? It seems that
the simpler and the more user friendly the site is, the
better chances it has to create big sales.
Very clearly one big success factor is that the finetuning
work should concentrate to take away all the unnecessary
elements and non-selling links.
1.Winning Element: Attention Grabbing Title.
The title is absolutely the most important element of the
site. It should contain the promise and to describe the
content of the site.
The job of the title is to persuade the visitor to continue
and to find the things that are useful for him.
The headline should be written well and it should stand out
from the rest of the copy. It also should be the first
element, which catches the visitor attention in seconds,
because if it does not do that, the visitor continues the
surfing.
2.Winning Element: Well Written Copy.
The Internet is the information highway, so the role of the
copy is very important, this is the world of the words. The
copy should draw the readers attention immediately to the
benefits your offer give to him.
The style is important and the target is to build up the
trust from the first contact. The copy should make the
reader enthusiastic about the benefits but it should not
use hype style overpromises, because they will destroy the
trust.
3.Winning Element: Easy Site Navigation.
This is the technical must, because nothing drives the
visitors away faster than the bad navigation. The site
structure should be clear and logical, so that the visitor
knows all the time, where he is and to where he could go
from here.
The menu should be the same on every page and clearly
accessible and also easy to understand. The terms should be
clear, despite of the fact that you may want to use
internet home business keyphrases.
4.Winning Element: Call To Action.
After the copy has presented the main benefits it is the
time to call the reader into action. Yes to tell him
directly what to do and not to leave him guessing, how
should I go on? Action is everything and we have to call
the reader to do that.
One good way is to lower the bar, i.e. to offer a cheap or
free trial opportunity for some weeks, before the reader
will buy the product. The efficiency is the better, the
more often you call the reader into action.
5. Winning Element: Images.
One picture tells more than thousand words. You should
include photos of every product you sell, because they make
the products more real, than the copy alone.
If you have lots of products for sale, you can use
thumbnails that link to larger images. This speed up the
page loadings.
6.Winning Element: Optin Form.
Most of the internet home business visitors needs at least
five contacts before they will buy. However if they are
interested about what you offer, it is important to get
their name and email address through an optin form on the
visible place of the site.
In this process you have to give them a gift, an email
course, a free e-book or something like that, which again
will sell your offer later on. Now you can send them
messages during a long period of time, which clearly makes
the process more productive.
7.Winning Element: About Us Section.
The idea of every internet home business site is to build
trust over a long period of time. This requires that you
tell enough about yourself and give your contact
information for further questions.
An effective way is to use a picture about yourself and
some information in the form of a story and underline your
expertise as a marketer in this area. This shows people
that there is a real people behind the business.
8.Winning Element: Site Freshness.
People and search engines love unique, fresh information.
That is why you should update the content very often and
change those parts that do not work anymore and add some
elements which show right away that something new is
available.
It is useful to look the competing sites in your internet
home business niche, because they are a great source of new
ideas. Another idea is to make sure your site can stand out
from the crowd.
The marketing is very important but the key is still the
quality of your internet home business site. It makes the
people to come back and it is the real place, where they
can reach you and your offers.
----------------------------------------------------
Juhani Tontti, B.Sc., Marketing. Finetune Your Site And It
Will Work For You Day And Night Automatically. Find More
Information From My Home Business Site.Click Here:
http://www.Way2Miracle.com
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