Recently some promotional videos claim top ranking quickly,
but the advice given is not quite right. This relates to
several products I have seen recently on using video for
Google ranking and the way they are being promoted.
Some of these promotions are been portrayed as a 5 minute
push button solution to top search engine ranking, and in
the example, they are correct but there is more too it than
that. Warning rave coming...........
Lets say you are playing a game of tennis against a 10 year
old. You, as the adult, don't need to work hard, just a few
well placed shots and you are winning. Great for the ego,
but not really any kind of achievement.
Now lest say your 10 year old runs home crying and brings
back his brother, Sam. Now the brother plays some tennis,
but you still achieve a win. (Bare with me I do have a
point....)
Now the win this time provides a much better feeling and
you have achieved something over a similar opponent.
Now let say the brothers says his cousin also plays tennis
and he is currently staying with them. He asks if you would
be interested in playing him? " Sure " you say after all
you have had success already and are feeling confident.
The cousin arrives and suddenly you don't feel so
confident- he introduces himself, but he really didn't need
too...."Hi, I am Sam's cousin, Pete" - You shake his hand
and you stutter....Pete Samapras?
He nods and you begin to play. Very quickly he wipes the
previous smile from your face when each and every ball is
sent past you for another point.
Now what's my point here.
Now did the game change? No
Did the rules change? No
Did the standard of competition change? Yes
The competition playing field had changed creating
different results.
People just love the fast quick fix. It is a video service
product which allows you to upload videos to several places
instantly and also create social bookmarks for you.
The video that is being shown creates ranking in Google in
the top 5 in hours not months.
Here is where I have a problem....The example shows what I
call an "ego keyword" - good for ego, not for pocket - not
a money making keyword. The term that its shows rank for
does not have enough people searching for it. (so what is
the point anyway?)
Due to it being brand new content, Google would
automatically rank it high, after a few days it would then
suffer a "Google bounce" and it settle back down to a
reasonable position. That really doesn't matter because not
enough people are searching for it any way
See this is the competition comes in. If it were a money
keyword, then it would have competition, from at least some
sites that know what they are doing. Who wants to be ranked
high for something no one is likely to be searching on? I
have yet to see anybody prove using video is a way of
getting real money making top rankings. Please point me to
someone if you know anybody!
You can get traffic from videos and viral marketing going
on by putting the videos up and getting others to comment
on them, making them top in Youtube which will bring you
some recognition and more visitors- Really this is using a
database to drive it.
The final point is to stop looking for the "microwave"
search engine ranking results- The major search engines
don't allow it to happen. Anybody can achieve a top ranking
if they have done the work to get it.
----------------------------------------------------
Paul Easton is a self confessed online marketing nut - who
helps from an "in the trenches, doing it" point of view.
Search engines and linking for long term traffic a
speciality. Get a Plan for free web Traffic here:
http://www.SEOTrainingLive.com/
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