Santa Didn't Come...

Santa Didn't Come...
Imagine you are five years old and it's Christmas day. You
rush downstairs to the tree to see what Santa has left and
find not a thing, not one present. You look at the
carefully left mince pie and glass of milk by the chimney
and see it untouched. What has happened?

You just don't know what to think so you run off to find
mum and dad. They are looking very sad, and with tears in
their eyes tell you that "Santa didn't come", in fact they
say "He didn't even know you existed and doesn't even have
our address".

What a shock that would be, your whole life would seem to
crumble, you wouldn't know what to think, what a horrible
experience...

However when you think of it from Santa's point of view, he
has quite a few (million) people to visit, so it's not
surprising that he might miss one, especially when they
haven't gone to any trouble to tell him where they live..

The really sad thing however, is that this is happening to
countless businesses every day, their websites never
getting a visit simply because "no one knows they exist"
and "no one has their address". Thus no one, including
Santa, ever comes to call and the websites sit there all by
themselves and are no use to man nor beast.

But what is the answer to their plight?, it's quite simple
really, their websites need marketing, they need someone to
"tell" the Search Engines that they exist and make sure
that their site when visited, "tells" the right story, one
that will get them noticed in the crowd, and get them those
all important visits.

This "marketing" is called Search Engine Optimisation (or
SEO for short) and contrary to many is not a black art, but
one that needs good old fashioned hard work and the
knowledge of how the Search Engines work. It's all about
looking to see what words people are using when they a
searching for what the website is "selling" and then
"weaving" these words into the web sites pages, in the
right place in the right way and in right frequency.

It's very important however to remember that these pages
have to "tell" their story to both the Search Engines and
any human visitor, to do one is no good, you have to do
both, and that takes a bit of skill.

Alas, though, to work only on the pages will more than
likely not be enough, you also have to prove that a website
is popular enough to merit getting a listing, and that
means getting lots of links pointing at it. Of course these
have to be the right links, which is another story, but get
it all right and Santa (and all those other lovely
visitors) will be sure to call.

So don't be the owner of a lonely website, go and get it
"marketed", get it optimised for the Search Engines, you'll
not regret it.

----------------------------------------------------
Graham Baylis runs an Internet Marketing company and helps
many businesses to "get themselves noticed" on the web. As
a part of these works he writes many articles, this one
about Santa not coming seemed appropriate for the time of
year. http://www.intelligent-online-marketing.com