Do you believe in the establishing credibility online? If
so how important is it that people be able to trust you
when you say something? I say honesty is everything when it
comes to ethical marketing and how you build your internet
business!
Is this ethical marketing?
I saw a post in the Warrior Forum where the writer listed
the link to an article showing a way to make $100 a day
online advertising on Craig's list using an affiliate
dating site.
The thing is the person is a guy posing as a girl wanting
to meet people. They set up a bogus account with the dating
site and a ppc company and all they do is go for ppc income.
What was interesting to me is the writer was pumped up
about the idea and every response was from people who were
not comfortable trying it or did try it and felt bad about
tricking people who actually replied to their ad on the
dating site.
This got me thinking about ethical marketing and how
important is it when it comes to making money online. Some
people will think of this as ethical behavior or ethical
integrity and these words are searched in various forms on
Google everyday.
WHY?
You run your business online everyday that requires you to
make ethical decisions in how you deal with your customers.
Most of us never give it a second thought because we
understand the golden rule....
"Do unto others as you would want them to do unto you"
If you promote a product that cheats people or takes their
money is this the correct way to behave? With the explosion
of social networking and the impact it can have on your
business do you feel a certain ethical social
responsibility to treat people the way you would want them
to treat you.
How about selling a product that you know will not deliver
what it says it does, but it has a great sales page and
converts well. You make excellent commissions on it as
well. Is it o.k. to continue to sell that!
How about this? You buy a report that comes with no resell
rights, yet you give it away as a bonus for joining your
mailing list. You think so highly of it that you feel
people must have it, so you give it away by justifying the
good it will do.
What kind of a vibe will you get back for this kind of
marketing. Is that ethical to do? This does cheat the
author out of commissions, but you are helping the people
who will read it.
Ethics in the workplace have long been a part of almost
every orientation a person gets when they start a new job.
However, I have never seen any kind of a course offered
online teaching this very topic to internet marketers.
Internet marketing ethics are left up to the individual and
we all kind of adopt a "let the buyer beware" mentality.
So I would like to suggest that if you are going to do
anything in your business and you question if what you are
about to do it morally correct, do not do it. Error on the
side of caution.
Ethical marketing is a choice that you get to make, but
will have to live with long after your internet business is
over and you are dead and gone from this earth.
----------------------------------------------------
Jeff Schuman invites you to visit his make money website
for hundreds of ideas, articles, and opportunities. To see
how he uses JV With Jeff, and Hands Off Article Marketing
to help you make money, please visit his web site here:
http://www.Team-Schuman.com
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