If you don't think the internet is a viable medium for
promoting a home-based business then you might have had
your head under a rock for the last 5 years. There is so
much money to be made using the internet a person could
literally devote the rest of their life to the study of
marketing online and never run out of new discoveries.
It would be my guess that more than 95% of the population
of the world has no idea that the internet is a viable way
to create a six-figure income, year after year. I've
visited some countries where much of the population still
does not have a reliable internet connection, yet I
personally know hundreds of people that earn a full-time
income because of the internet.
Put in simple language, the internet allows connections
among people that can facilitate the growing of a
home-based business team. In my first business, I
estimated that approximately 85% of my total sales (of a
six-figure income) came originally from the internet.
Although I may have spoken with them before they joined my
business, the internet facilitated the meeting in the first
place.
It was a familiar story to have someone call me after
searching yahoo or Google, finding my site and then calling
me to ask more questions or get started in my business.
This is the way the majority of my clients and team members
found me. I remember running full-page ads in home
business magazines that cost me $7,000 a month and spending
$3,000 on a postcard campaign and none of them produced a
return on investment like my online advertising.
I would encourage anyone to spend a couple hours a week
learning about the marketing and promotional power of the
internet. It will be time well invested and can allow you
to not only produce a superior return on your advertising
dollars but also reach a group of people who may be
searching actively and specifically for your individual
business. These who are searching specifically for your
business are your most ideal target market. There's no way
possible you can be as targeted in your marketing with
online advertising. Period.
There is a basic internet marketing course that just about
every internet marketer I know has on their bookshelf and
that's the basics course produced by the Internet Marketing
Center (do a Google search to find them or visit
marketingtips.com, which is their main site).
If you don't already have it, make sure you reserve your
name as a domain name. You can visit www.GoDaddy.com to
check on your name's availability. If your name is Mary
Smith, for example, register the domain name
www.MarySmith.com.
And if its not available, you can
always get creative and try something like
www.WhoIsMarySmith.com.
That will make people curious.
You can reserve one of these domain names for about $9/year.
Even if you just 'forward' this domain you've just
purchased to your corporate website, you will have added a
degree of professionalism to your business. This can help
get you started marketing your home-based business on the
internet.
----------------------------------------------------
John Roney is the author of The Everyday Apprentice (Morgan
James, 2008) as well as a number of articles on home-based
business success. John actively builds his own home
business in the travel and resort industry by helping his
team succeed with proven training and marketing systems.
John teaches how to start a home-based business that pays
$1000 per sale with zero up-front investment. For more
information, visit http://www.JohnRoney.com .
No comments:
Post a Comment