It is not enough to maximize web site traffic. You must
have a system in place to acquire the name and contact
information of people that may be interested in your
product or service. Lead generation is one of the most
important aspects of internet marketing online and a must
when it comes to growing a successful business.
In the old days of online email marketing, you had more
latitude to do this. There was nothing wrong in sending out
emails to people who had not requested one as long as you
did not go overboard with it. Unfortunately many people did
just that and by doing so added an old word with a new
meaning to our vocabulary: spam. The good news is some
people had a better idea and went to work creating email
marketing lead capture pages also known as name squeeze.
Name squeeze is the act of setting up one or more web pages
whose sole purpose is to entice visitors to leave their
contact information thereby joining your opt in email list.
The email marketing lead capture form can include phone
number and address but all you need really is the visitor's
name and email address. These pages often times are used as
doorways that lead you to the main website.
Email Marketing Lead capture pages are pretty
straightforward. If done properly, you cannot be accused of
spamming or tricking someone to leave their information
since you have stated clearly that for the person to get a
free gift, more information or access to your web pages
they must agree to join your opt in email list.
In other words you are building a database of customers who
are ALREADY interested in what you have to tell them. I
don't say they will automatically buy your product or
service but as long as they remain on your opt in email
list, you have the opportunity to present countless offers
to them. Just make sure you can them quality information on
a consistent basis and not just a daily sales pitch.
There are 3 ways to use lead capture pages that can explode
you online business:
1. Building List Marketing
If you have never heard the phrase "the money is in the
list", welcome aboard and get use to it. It has become a
pretty standard cliché among internet marketers because
it's true. The name squeeze technique moves people to take
action while limiting their options. This is a good thing
since too many choices has a tendency to confuse people.
For instance if you offer a free report on your name
squeeze page, people have only two actions to choose from:
sign up to get the report or leave. A good email marketing
lead capture page can build you a massive opt in mailing
list of targeted customers.
2. The One Time Offer.
You have peaked the interest of your visitors to the point
they take action and sign up to your email marketing list.
However instead of being immediately taken to the free
report or given access to your website, they land on a page
that offers a specific product or service related to your
niche that is available for purchase. Welcome to the one
time offer page.
This technique has made a lot of money for some online
business owners. The theory behind it is, since people are
in the frame of mind to get more information then this is a
good opportunity to lead them to a quality offer related to
that niche. The groundwork for your one time offer has
been put in place by your squeeze page. This practice may
not be for every situation but if used properly it can be a
very profitable website marketing tool for your business
3. What Do They Want?
You already know that people who have joined your email
marketing list via your squeeze page are interested in what
you have to say but what else? You can change the topic on
your lead capture page or just design several different
squeeze pages to identify other potential hot markets. Set
up some kind of tracking system to find out what pages are
generating the most interest.
Learning to maximize web site traffic maybe the lifeblood
of doing business online but it doesn't mean a thing if
people click to your site then leave without taking any
action. Email marketing lead capture pages can not only go
a long way to your web visitors taking action but also
ensuring the success of your internet business.
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Daryl Campbell invites you to get more free tips, video,
step by step coaching and up to the minute information to
help you grow your business into a long term success at
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