Content is King, Links are Queens

Content is King, Links are Queens
You probably heard "Content is King" in all SEO forums and
blogs. It's true, good content make your site better for
visitors which will result in a better user experience.
That's the goal of search engines, send the customer to a
site where they find what they looking for, therefore,
coming back to the search engine to look for something else
in the future.

Now, here is the tricky part. Your content should be
optimized for search engines, but still easy to read for
normal people who don't want to read "Cash Advance" every
other sentence. The best practice is to write for your
target audience first, then add your keywords in a few
places (but not over kill the article with keywords). This
way, when you get someone to visit your site, they'll be
more likely to order your products or services (or read
your articles in that the goal of the site).

Also, search engines love fresh content because is more
accurate then outdated information. So try to update your
site on regular bases and add different articles or pages
often. If your content is unique, it will stand out higher
in search engines then copying other pages because search
engines are able to find the original document sources and
remove irrelevant duplicates. There are other advantages to
using unique content in your site which I'll cover below.

Now you got your King (content), but he is lonely and need
some Queens (links) to bring him up. Links is how search
engines find you and spider your pages. Most of the time,
search engine will find your site without any links, but
the more links you have the faster you'll be found. Also,
when other people link to you, this mean they like your
site, which in return tells the search engines that your
site will result in a better user experience. But now, with
all the link farms and automated link services, it's harder
to find quality sites to link back to you.

You're site will need to be exposed to more site owners, so
they can link to you. Also, it should be a very easy
process, so always provide "Link to us" page with links and
content. Second (and here where unique content comes in
handy), include your site link in every article you write
(something like By: My name and "my name" will be linked to
your site.) This way, if someone copies your site, they'll
more likely to copy the link as well. Also, if you provide
RSS, and a lot of sites grab content from all over the web
using RSS feeds. Your link will be added automatically as
well.

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