Setting up a website is the very first step of an Internet
marketing campaign. The success of your site depends
greatly on how specifically you have defined your website
goals. Without goals to guide you in developing and
monitoring your website, all your site will be is an online
announcement that you are in business.
If you expect your site to stimulate some form of action,
there are steps that you can take to insure that your
website is functioning at peak efficiency. One of the
first indicators of how well your site is working for you
is finding out the number of visitors over a given period
of time, say a month.
However, just because hordes of people have visited your
site, this does not necessarily mean that your site is
successful. It is equally important to monitor the people
that actually performed the action that your site was set
up for and figure out the ratio of people who visited to
people who took action. This is called your conversion
rate.
To find your site conversion rate, take the number of
people who performed the desired action on your site and
divide that number by the number of total visitors to your
site. Then multiply that result by 100. For example, you
had 2000 visitors to your site in a given month. 25 of
those visitors performed the action desired on your site.
Your conversion formula would be (25/2000) X 100. In this
case, the conversion rate would be 1.25%.
Another important rate to track is your sales conversion
rate. If the desired action on your site is to provide a
name and email address, how many of those people actually
bought your product? Not everyone who provides their name
and email address will actually buy.
After tracking these rates, you may find that you need to
implement some additional marketing strategies if you are
not getting good results. One way to boost your rates is
to get increased traffic to your site. This can be done by
launching a search engine optimization campaign so that
people can find your site more readily.
Another factor to examine is the ease of use of your
website. If the goal of your website is for a visitor to
fill out a form, is the form easily accessible and
understandable? If it's not clear or if the visitor has to
perform multiple steps to accomplish the goal, they may
just move on to another site.
Finally, you may want to have a professional evaluate the
copy on your website. Website copy must be specifically
geared to your online campaign and not just a cut and paste
job from your company brochure.
Evaluating your website performance is an ongoing process.
Constantly tracking your conversion rates and analyzing
your marketing campaigns can make the difference between
profit and loss in your business. The biggest marketing
mistake you can make is to just put up your website and
forget it!
----------------------------------------------------
- Resource Box -
This article may be distributed freely on your website, as
long as this entire article, including working links and
this resource box are unchanged. For more tools, tips, and
tricks of the trade, go to:
http://www.elitewebstrategies.com - Empowering You to
Empower Your Business. Copyright 2007 Larry Lang All Rights
Reserved. Lang Enterprises Inc.
No comments:
Post a Comment