What Is Attraction Marketing?

What Is Attraction Marketing?
The more something looks like a value, the more valuable it
becomes in the eyes of others. Attraction Marketing is
when you actually charge someone for information so that
they can get more information about your product. This is
all about being enticing and giving your product value.

For example, Joe has a business where he is an affiliate
for several different companies. He decides to put
together a book about how he made it to where he is today
and also, in his book, interviews other people who also got
rich on the internet. Joe then sells the book to people
who are interested in his product.

Another example of attraction marketing is if you are
selling real estate investment packages such as a seminar
or a class on a CD and on paper. You may sell this for
anywhere up to $1,000. But most people will not put out
that kind of money on something that they know nothing
about. So you sell them something small at first, such as
a report or information packet for less money. These are
both designed to get the person to buy the larger package
but they are not free.

Real estate investment packages usually come with many
different attraction market products. These include lists,
reports and even motivational tapes - all at a price.

The purpose of attraction marketing is to generate an
interest in the entire product that usually costs quite a
bit of money. While it may be easy to sell a $17 e-book
online, it is a lot harder to sell a $1,000 e-class. In
order to build up your credibility in the eyes of the
customer, you should use attraction marketing.

Why use attraction marketing and not just give the stuff
away for free? Because then it has no value. A customer
will not value something that he or she gets for free as
much a something that they have to pay for. While you can
give away some free bits of advice here and there to lead
to attraction marketing, the goal should always be to make
money.

If you have an affiliate program or an internet marketing
program where you are selling big ticket items like cruises
or other products that cost quite a bit of money, you
should start out by selling your customers smaller products
using attraction marketing techniques. Remember that the
more value you put on your product or service, the more
your customer will value it as well.

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