An opt-in mailing list is usually THE essential component
when it comes to recording and converting prospects who
have expressed an interest in your products. Without an
opt-in list any internet business will struggle to fully
convert all the prospects that may buy its products.
Therefore the first part in creating a successful internet
business is to create your opt-in list - we will not be
dealing with that subject in this article. This subject is
dealt with in my article "How To Build Your Business with
An Opt-In List That Works" - if you would like me to send
you this article then please email me.
This article deals with how you can use your opt-in list to
make money and up sell higher ticket items to your
prospects and customers.
An opt-in list is crucial to 99% of internet businesses,
even for small or new sites the opt-in list can make a
highly significant difference to the sites income. Use the
opt-in properly and it will pay you handsomely.
The opt-in list allows you to establish and maintain
communication with your prospects or customers. One point
to make here is that a prospect is someone who has enquired
about your products without actually purchasing them. Once
the prospect has purchased a product from you then they
become a customer.
You can use your opt-in list to send information about your
products, special offers, newsletters, whatever you think
your prospects or customers want and need. Remember your
objective here is to get emotional buy in for your products
or services. By providing them information, for example via
newsletters, you are building up your companies trust and
the more your prospect trusts you the more likely they are
to purchase from you.
The whole point of an opt-in list is that your prospect has
given you permission to send them information on your
company and products. This effectively means you have been
invited by the prospect to tell them about your products as
they have already expressed an interest in what you have to
offer. Therefore you cannot be accused of spam mail.
Newsletters are a great way to keep contact with your list
and provide useful and informative information to your
prospects. They also encourage your list to visit your site
regularly and check for new content. As we all know content
is king, if your prospects like your content then you are
already more then half way to converting them to customers.
Newsletters are also a great way to build your list.
The most effective and easiest way to contact your list via
email is through the use of an autoresponder. There are
many on the market today, most internet businesses use
Aweber as do I and I recommend it.
You can set up your autoresponder to send messages to your
prospects that have enquired about your products, its very
simple to do. Your objective here is to appeal to your
prospects emotions as we all know that when making a
decision to purchase it is usually driven by emotion first
and then justified by logic later.
I would recommend if you are new to internet businesses and
to email follow-up messages then you get an experienced
sales copy professional to help you compose these messages.
It is well known that a prospect needs to be contacted at
least 7 times before they will buy - so follow-up is key
and the easiest way is through using your autoresponder.
Typically, most internet businesses try and get their
prospects to buy something that is relatively cheap, lets
say under $40. For most prospects this should not be a
problem. Once the prospect has bought from you they become
your customer and are now very valuable to you.
They have proved they are willing to get their credit card
out and purchase from you. This differentiates them from
prospects in a real way - You can now try and up sell your
customers higher ticket items. This is where most internet
companies make most of their money so you can see how
important it is to know who your customers are and what
they are interested in purchasing.
Once your list has grown you can make extra money not only
by selling your own products and services but by using the
following methods, obviously the larger your list the more
money you can make:
a) Create and maintain affiliations with other companies
that are involved in the same industry or sector as
yourself. These other companies provide links on their
products and services that you can add onto your site or
newsletter. Every click made on the affiliates link will
mean money for you.
b) Again by establishing affiliate deals you can ask for a
percentage of sales made by your list purchasing products
from your affiliates. Once a member on your list clicks
through to the affiliates website and purchases goods, this
is recorded and you get a percentage of the value of the
purchase.
c) Sell advertising space. Many companies will be prepared
to pay for banners and other similar adverts on your
newsletters or even your website. The amount you can charge
will vary on the size of the advert and how many unique
users visit your website or how big your opt-in list is. I
would strongly advise against selling or renting out your
list - it will damage your reputation with your customers
and lead to a long term loss in sales and will result in a
shorter list.
d) You can sell information products in the form of e-books
or even articles that you have written. There is great
demand for information products on the internet, many
people are willing to pay to gain knowledge. With the trust
you created with your list, they will be much more likely
to buy from you than someone they have not dealt with.
e) Use your list to its full potential - get your list to
recommend you to their friends, family and business
associates. You could use recommend-a-friend and offer some
sort of free gift for doing so. An increase in your opt-in
list will pay handsome dividends now and in the future.
Remember your list is the life blood of your business -
look after it, take care of it, nurture it, make it grow
and it will reward you handsomely.
----------------------------------------------------
I have been involved in Internet Businesses for the past 5
years and have gained some valuable experience, sometimes
bitter, sometimes with fantastic results. I hope my
experiences can help others become successful Internet
Business owners.
Yunis Khan
http://www.earnmoneydailyonline.com
enquiries@earnmoneydailyonline.com
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