To a significant section of online users those huge sales
letters (sales pages) that go on forever are a BIG turnoff.
So are the ones full of hype. They lose their
creators/owners large sums of money
You know the ones I mean. They go on and on repeating
themselves with testimonial after testimonial. The ones
with hype typically show the front guy in swim wear
relaxing in front of his Hawaian beach property OR leaning
on his fabulous car(s) in the driveway with the mansion in
the background.
Am I the only one who feels like this? Is it just my age
group - the oldie newbie?
Does online marketing or sales pitch have to be so
different from offline marketing? And who writes this stuff
anyway? Top copywriters! What do they charge - $100 plus
per word?
I am associated with 2 programs - both with sales pages
full of verbiage and testimonials etc. Frankly, I had made
up my mind in the first couple of paragraphs. All I wanted
after that was the detail and the cost. I didn't want to
wade through another 1500 plus words of script, photographs
and garish colors.
Both are excellent programs. The one that has the most hype
does itself a real disservice. It's an excellent program,
whose main target (in my opinion) is the older generation
with a little extra cash. They should have researched that
a little better. These are the people who turn away the
most from hype.
Testimonials? Yes, I think they're great. But two will do.
If you want to offer more then how about a "click here for
more" button.
And forget the fancy cars, house and beach front property.
When I watch those I expect the next photo to be of the
front guy with an armful of fake Rolexes for sale.
This stuff insults the intelligence. The people who are
likely to be impressed are unlikely to be the people you
want in your business anyway.
This is internet pollution or have I got it wrong? Are
people really swayed by this sort of ad?
You see, here's the thing. I work a lot with the older
generation - the oldie newbie, the retiree. And many of
them get really put off by this stuff.
And here's another thing. They also get put off by web site
home pages that are full of flashing banners, information
overload, garish colors and HUGE LETTERING. I'm told that's
the equivalent of shouting
I get embarrassed sending my prospects to this type of home
page or sales page. I've decided to simplify my own (when I
learn how) because I feel uncomfortable with the way it is
now. So if I am wrong tell me now.
I understand that, with 50 million plus websites and who
knows how many sales pages, you have to do something to
stand out from the crowd. But does all that BS help? There
must be value in a simply stated, factual message with nice
clean lines. Easy to read and navigate.
Take a look at Google's home page. Now's that simple! And
it is the number 1 site in the world. Simplicity hasn't
held them back.
Sometimes I have been overwhelmed by some sites that I've
gone to. Got lost and couldn't even find my way back to the
message that drew me there in the first place.
You may think that the internet is a young person's medium
and that it doesn't matter what an oldie newbie thinks.
Well listen carefully.
Baby boomers make up the largest consumer group in the
world. Around the globe thousands of us are turning 60
every day. And we are the wealthiest consumer group in the
world.
----------------------------------------------------
John Hutchinson is an 'oldie newbie' who encourages the
older generation to grasp the internet opportunities so
that they can enjoy their 'golden years'. You can visit him
here http://www.SolutionsWealth.com/pips.html
No comments:
Post a Comment