When it comes down to it, what actually constitutes a
Marketing Guru? To be honest there is not one simple rule
for knowing if you're actually speaking with a Guru or
simply a born again sales specialist.
When I first started out in Affiliate marketing I was
always searching for the ultimate Online Marketing "Guru",
who would show me the way to making millions online. The
problem was that everybody claimed to be a "Guru", and
before I knew it I couldn't tell the difference between a
marketing specialist (i.e "Guru") and a good sales person.
Therefore these days I prefer to place marketers into the
following categories :
1. Online Marketing specialists (General)
2. Specific Search Engine Marketing specialists
3. Search Engine Optimisation specialists
4. List Building Marketing specialists
5. Experienced Online Marketers (over 5 years experience)
6. Young Marketing Specialists (under the age of 25)
7. Affiliate Marketers (know how to sell online products)
8. "Fake" Marketers (tell you they have made $1m when in
fact they have made just over $1,000 in the last month).
In my mind there is no such thing as a "Guru", but there
are online marketers with more experience than others and
who have proven records of success. These people would
include Derek Gehl, The Wealthy Affiliate Boys (Kyle &
Carson) and Rosalind Gardner. These online marketers have
proven success behind them, and continue to show other
online affiliate marketers that making money online is a
reality.
There are too many so called marketing "gurus" these days
who are simply selling you manuals that you can download
from Google, or E-Books that have been re-written from 3
years ago. The real marketing "gurus" are teaching you how
to build a successful online business. They are the ones
telling you that there are no shortcuts to success (e.g
Google Adwords - test, test and test again). When I hear
these words I am confident that I'm learning from a real
marketing specialist, because I know that not every bright
idea I have is going to work straight away.
There are always going to be efficient ways of making money
online. The simple fact is that too many people expect to
make money through developing one squeeze page for one
affiliate product. When no one visits the site they become
disillusioned, and more likely than not they will simple
give up.
When figures suggest that only 5% of all online marketers
will actually make a living being online, then I say that
the other 95% of marketers don't have the time to succeed.
learn from the best and the profits will be the reward of
all the hard times. Simply learn to understand what your
customers want, and you will see that success can be a
reality.
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Chris Wainwright
Affiliate Marketing Tips & Techniques
Partnering For Success
http://www.marketing-scamfree.com
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