What could be your easiest and most profitable promotion
may be lying there, right under your nose.
It seems that nearly every small business owner I talk to
is constantly looking for new customers. Despite the fact
that more emphasis should be put on your existing clients
than finding new, there is a formula you can follow to
attract more than enough new ones.
First, open your eyes! As much as I personally dislike all
the negativity in most newspapers, there are hundreds of
potential story ideas and promotional themes you could use.
What does it take?
VERY LITTLE!
Here are some headlines from my local paper today:
Total smoke ban on Tories' agenda
Good as Golden - Globes set stage for Oscar showdowns
"Meryl Streep won her sixth Golden Globe, this one as best
actress in a musical or comedy for The Devil Wears Prada."
Flames riding gusher of support thanks to hot economy.
City building boom fuels national record.
Blockbuster Video: "The Illusionist" top rental.
Each one of these could be a potential reason to be in
touch with your clients to promote your products and
services.
This may seem a little abstract to you right now, but it is
one of the keys to marketing success... the ability to see
beyond the obvious and look for magical themes for your
promotions.
For example:
Total smoke ban on Tories' agenda they want to ban smoking
in all bars and restaurants.
Sounds good to me! I am an ex-smoker and the thought of
being able to go out to a bar or restaurant without having
to smell or breathe second hand smoke works for me.
Potential theme idea I could run: My 5 Year Anniversary and
a BIG Thank You to the Tories!
October 2001 I took the plunge and quit smoking and haven't
looked back. I don't miss the smell, taste, expense, or
feeling period. And in honor of the big smoke ban taking
place in our fine city I want to extend to you a special
offer.
Bring in the coupon below, and for my 5th year smoke free
you can buy one product (anyone of them in our showroom)
and get a second one for only 5 CENTS! That's right a
nickel sale. 5 cents for your second item no catch as long
as the second item is of equivalent or lesser value. Good
for 5 days from today.
[I can say this: Barry Lycka who heads up my mastermind
group and is a VERY successful plastic surgeon runs nickel
sales once or twice a year on plastic surgery procedures.
While his competitor's thing he is crazy, Barry is the one
laughing to the bank, consistently pulling in large 6
figure paydays when he runs a nickel sale. If it works for
him it will for you too.]
One other theme idea I could run:
Good as Golden - Globes set stage for Oscar showdowns -
"Meryl Streep won her sixth Golden Globe, this one as best
actress in a musical or comedy for The Devil Wears Prada."
Promotion: Let's say I run a marketing consultation
business.
My ad: Local Calgary Entrepreneur Challenges Local Business
Owners with the Devilish Marketing Platinum Awards
Ceremony. Announcing the first annual award for the most
outlandish and daring marketing promotions in use by small
businesses. If your marketing is "edgy" or is considered by
many to be risqué this is for you.
These are just off the cuff ideas you would definitely put
more time into your own. But the key is look at what the
media is talking about and piggyback on their efforts.
Find a hot topic write a related hot promotion then make
sure all your local media knows what you are doing (as well
as national and international media). If you do it right,
you will get exposure and you will make more money.
I dare you! Try it.
----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. He is a very
sought after marketer and advertising specialist who has
helped launch some of the world's most profitable marketing
systems. For more info visit White's site at
http://www.SmallBusinessCopywriter.com or sign up for his
Free Cash Flow Surge Newsletter at
http://www.CashFlowSurges.com
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