There is a serious lack of marketing skills in the home
business industry.The vast majority of people in online
businesses do not know enough about marketing and they are
intensely interested in finding out how to really make
their online, or home based business work.
What Attraction Marketing allows you to do is stand out
from the crowd and position yourself as a leader that has
something of value to offer. The key to attraction
marketing success is to learn what you target market is
insatiably interested in learning, and then teaching them
those things.
Sounds simple enough and it is if you're resourceful and
creative. And if you focus on learning what your target
market is really interested in and you give them that
information, you'll be able to attract quality leads who
will turn into responsive prospects and ultimately buy your
product, system or become your affiliate or partner.
In the home business/internet marketing arena, specifically
the home based business niche, thousands of other online
marketers would love to know how to advertise effectively
and drive traffic to their websites. They're also intensely
interested in learning what it really takes to turn traffic
into closed sales.
You stand to benefit from offering this information to them
and teaching them how to market and drive traffic. You'll
build a responsive list faster and for less money and time
than if you do what most other amateur marketers do, which
is to simply offer hyped sales pitches to join them in
their program.
The SIX KEY PARTS In A Powerful Attraction Marketing System
1. Understand that people are looking for LEADERSHIP &
Mentors that can actually show them how to make money
online.
This is critical to your success. You must position
yourself as a leader and offer your target market the
training and marketing information they are seeking.
Inexperienced people tend to wonder how they can teach
marketing if they're new themselves...
You can go to ezine article directories like EzineArticles
and search for articles on topics you want to learn. Read
and learn the topics, and then turn around and teach what
you just learned. To a new, struggling marketer you'll
still be positioned as a person who can teach them
something they don't know.
2. Know Your Target Market
If you're in the home based business industry promoting a
direct sales or network marketing program, then you should
know the hottest target market you can focus on attracting
is the existing network marketer and online marketer. The
time in your pipeline will be reduced with this target,
they already believe in the industry so you won't have to
worry about going through that skeptical debate and most
existing marketers are looking for marketing knowledge and
information.
By focusing on the existing marketer, you'll still attract
plenty of new marketers as well so you'll benefit by
attracting both targets.
3. Place Simple, Targeted Ads That Compel Your Target
Market To Click
This is where Attraction Marketing comes into play. Knowing
your target market well will allow you to identify their
main frustrations with their business and what benefits or
solutions they are looking for. Phrase your ads in a way
that you agitate a frustration and then offer a solution
that solves their problem. To get to the solution they must
click on your ad to get to your offer. Offering free "How
To" information to marketers on learning traffic tactics
and marketing skills in the form of a free email course,
video series, recorded audios, etc... is a high conversion
tactic.
4. Drive That Targeted Traffic To Your Own Lead Capture Page
This is where most online marketers fail. Your company's
replicated lead capture page is NOT the answer. Not if you
want to attract more opt-ins for less money. Your own
personalized lead capture page should contain a strong
"Direct Response Marketing" headline, subheadline and some
key benefits about your offer. A free newsletter, special
report, video training series, audio recording or other
compelling free information should be offered here that is
designed to solve the frustration your ad agitated. This is
key to building a responsive list.
5. Follow up with a systemized email autoresponder
A series of email follow up letters should be linked to
your capture page so that you can follow up with your new
leads using automation. This is where the majority of your
sales will be made. Constant follow up is crucial in
building trust, credibility and rapport with your list. By
offering valuable content and teaching them exactly what
your lead capture page and your initial ad offered to
teach, you will warm up your list and prepare them to buy
or join you in business.
6. Close Sales
A tremendously weak part of the average marketer's system.
Most automated online sales systems are great at opening up
the sales process and attracting leads in. At that point
most rely on the marketer to actually follow up and close
sales. This is where most home business systems fall
woefully short and cause the high failure rate in the
industry.
Depending on the process your system uses, you should be
able to close on 1-2 sales for every 100 -150 opt ins in
most online based home businesses programs that are
considered "top tier" ($1,000+ start up pricepoint). If
your system is not getting this closing rate then you
should carefully analyze the entire system and determine
which part in the sales process is weak. Many programs use
leverage, technology and systems effectively to open and
attract people into the sales process, only to leave the
critical part of closing sales to the weakest part of the
system - the inexperienced marketer.
Fortunately in recent months there have been a few
automated Attraction Marketing Systems that have hit the
market that allow the online marketer to focus on the
"front end", which is advertising and driving traffic to
their system. The system leverages professional call
centers or specialized copywriting, audios and videos on
the sales presentation site that actually closes sales
without the business owner/marketer needing to get involved.
For more information on how to leverage the internet and
automated Attraction Marketing Systems to generate
significant cash flow online people can perform Google
searches on "Attraction List Building" or "Attraction
Marketing" and also search EzineArticles.com for the same
keywords and further their understanding of what is
available in the marketplace.
----------------------------------------------------
Franco Gonzalez is a professional Internet Attraction
Marketing coach who helps families build full time home
businesses on the internet quickly and affordably. Visit:
http://www.GlobalCashflowSystems.com for more resources and
free training videos on how to build lucrative online
businesses.
No comments:
Post a Comment