There are four basic types of search engines, and PPC (pay
per click) is one of these four. PPC is an extremely
effective way to drive targeted traffic to your site.
Forbes Magazine states that around 8 billion dollars will
be spent in PPC advertising in 2008.
Below is a basic overview of how PPC search engines work.
PPC search engines create listings which are based on
keyword phrases that people are using in their internet
searches. Webmasters who are seeking to market their
websites will bid against other webmasters for each keyword
phrase. Each of these phrases will have a number one spot,
then a second and third spot, and so on. The winning bidder
for the number one spot will show up at the top of the
search for that keyword phrase. The same thing happens for
the winning bidder of the second and third spots, and, well
you get the idea. Ultimately then, when somebody types one
of the keyword phrases which were bid on into a search
engine, the pay per click listings will show up first. You
can tell which results are pay per click because they will
be labeled as sponsored links. These sponsored pay per
clicks will either be in a shaded area at the top of the
search result or in a sidebar on the right (and sometimes
both).
One other place that pay per click ads will show up is
within the Google Adsense system. You will commonly see
these on web sites in a separate box with the notation:
"ads by Google". Ultimately then, when someone clicks on an
ad, the original webmaster who bid on this ad is charged
the bid amount. This charge can be as low as one or two
cents, or as high as a dollar or more, depending on the
popularity of the keyword phrase.
OK, let's see how we can use PPC to make money with an
affiliate marketing website.
First of all, you can use PPC to send immediate targeted
traffic to you site. In this case, you will be one of the
webmasters described above who will bid on keyword phrases.
Once you have an account with a particular PPC search
engine, and you complete your keyword bidding, your ads
will go live very quickly (usually the same day). When
someone does a keyword phrase search in their favorite
search engine, and this keyword phrase matches one of the
phrases you bid on, your website will show up on page one
(usually at the top) for that search. If the user clicks on
your ad, they will be taken straight to your website and
you will be charged the bid amount. In this way, you can
get almost instant traffic to your website. Keep in mind,
however, that you need to have a budget for this method.
The second method that you can utilize to make money using
pay per click is by incorporating Google Adsense into you
site. Before I continue, I want to clarify a couple of
terms for you. Google Adwords is the Google pay per click
search engine. Google Adsense is the advertising platform
that you see on many websites (and the ads here are pay per
click). You can join Google Adsense for free, and with a
little bit of work, you can have their ads running in a
sidebar on your website. This is an extra income stream for
you. If a visitor doesn't purchase one of your affiliate
products, they may click on one of the google ads. If they
click on a google ad, you will get paid for this click
through. Google will automatically place ads which are only
relevant to your website. Once Google Adsense is set up on
your site, you don't have to do anything to maintain it.
Typically, the people who click Google Ads on your site are
not interested in your products so they will leave and
never come back. You may as well make a small amount of
money from them on the click, before they depart.
Typically, Google will pay you between 30 to 80% of the
advertisers' bid amount.
In closing, you will definitely want to incorporate pay per
click into your overall marketing strategy at some point.
Even though it will cost money to run a pay per click
advertising campaign, the pay off should be much greater if
you go about it correctly. Additionally, if you want to
incorporate Google Adsense into your website, it is
entirely free so you have nothing to lose. Good luck with
your internet affiliate marketing program.
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I live in Delta, British Columbia, Canada with my wife and
2 young boys. I am a full time Paramedic and I love my
career. In my spare time, I may be found flying, hiking,
renovating our house or playing sports with the boys.
Check out my affiliate marketing website:
http://www.wealth-dynamo.com
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