You have something fabulous to announce to the world! So,
what online press release distribution service do you use?
With so many to choose from, it's hard to know where to
start. If you do a search for newswire services it's easy
to become overwhelmed by the possibilities. You might
either give up or go overboard, spending lots of
unnecessary money and duplicating your efforts.
Before you do either, first consider what you want your
press release to do for you. Do you want it to be primarily
a public relations tool to get your news out? Or would you
rather that it be a search-marketing tool that can provide
search-engine visibility and target prospects? If you're
thinking like a savvy businesswoman, the answer is: both.
You will gain excellent visibility if you:
- Optimize your press release through the strategic use of
keyword-rich headlines and body copy.
- Include extensive links back to your website or specific
landing page.
- Distribute your release through the right online newswire
services.
When you optimize your press release, it will also be
indexed quickly in the major search engines: Google, Yahoo,
and MSN. Also, each time your release is picked up by
another website, it also creates a link back to your site.
Once you've decided what you want your press release to do
for you, the next step is to determine which online
newswire service (or combination of more than one) you want
to use. Would a free service be best, or would a paid
service be better?
Free PR Distribution Services
Some of these newswire agencies are free. Others offer free
basic services and then charge fees for expanded services.
Fees range from $20 to over $200 and are generally used by
small to medium-sized online businesses.
- www.i-newswire.com
- www.pressbox.co.uk
- www.pr.com
- www.prleap.com
- www.prlog.com
- www.prweb.com
- www.theopenpress.com
- www.24-7pressrelease.com
PR Web is on the leading edge of online news releases and
is geared towards optimized press releases.
Paid PR Distribution Services to Consider
Most of these paid services offer multiple payment options,
depending on your distribution preferences. Commensurately,
their services are more expensive ($500 to $700 per
400-word release and can include an annual membership fee
of $100+). These are the newswire services that tend to be
used by traditional PR agencies for their corporate clients.
- www.businesswire.com
- www.ereleases.com
- www.eworldwire.com
- www.internetnewsbureau.com
- www.marketwire.com
- www.massmediadistribution.com
- www.pressrelease365.com
- www.prnewswire.com
- www.send2press.com
- www.urlwire.com
- www.xpresspress.com
PR Newswire is the world leader in the electronic delivery
of news releases and information directly from companies,
institutions, and agencies to the media, financial
community, and consumers.
Choosing your online press release distribution service
doesn't have to be overwhelming. It's easy, once you know
what you want your press release to do for you. If you just
want to get your announcement out, then consider a free PR
distribution agency.
If you'd like to be included in major search engines,
generating links and targeting prospects, then an expanded
fee newswire agency will serve you well. For the highest
exposure and maximum visibility, you can't beat the service
of a paid PR distribution
agency. They will get your news seen at the top of major
search engines, and their RSS/XML feeds will get your news
distributed to thousands of interested journalists.
Take the time now to review the options and decide which PR
distribution service is best for you. This way, you'll
leverage your press releases to greatest advantage and
position your business for success.
----------------------------------------------------
Dr. Susan L. Reid is a business coach and consultant for
entrepreneurial women starting up businesses. She is the
Award-winning author of Discovering Your Inner Samurai: The
Entrepreneurial Woman's Journey to Business Success. Susan
provides intuitive small business solutions, powerful
attraction marketing tools, inspiration, and direction.
Visit http://www.SuccessfulSmallBizOwners.com and download
your copy of her latest free business success article.
1 comment:
Hi Susan,
Excellent article. Another resource you may want to check for press release distribution would be the http://www.24-7pressrelease.com website.
24-7 Press Release is a leading provider of press release distribution services, with 45,000 distributed releases and nearly 8 million headline impressions each day. It provides a variety of specialized distribution services, including private-label display capabilities and Search Engine Optimization (SEO) packages. Premium distribution plans start at only $49 per release.
Also offered is the SEO professional package which allows you to add up to two minutes of video. This is an excellent opportunity for those wanting to add a trailer for their book (examples at: http://www.24-7pressrelease.com/video_press_release.php)
Both the $49 and $89 packages allow you to add linked keywords (excellent for SEO), images, and access statistics to rate the success of your press release.
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