Stop making your sales letters look like ad!
Yes, many of times we simply look over the fact that people
don't like to read ads—unless you're a rabid marketer
who loves to study how other business owners or
entrepreneurs market their products or services.
Time after time, if you look over the Internet there are
too many sales letters that just shout: "I'm an ad!" And
yet they wonder why their responses are so low and day
after day, their profitability seem to go down without fail.
You see, stop making your sales letters look like ad. I say
we change. It's time us smart marketers change our ways so
prospects get stopped in their tracks whenever they arrive
at any one of our sales letters!
But how would you do this?
There are many ways, and if you would put a little bit of
child like creativity you'll find almost everything you
need in your brains.
People come online to read articles, they've come online to
find as much information as they can about something they
want. And therefore when they come online, a resource of
knowledge would be valuable and appealing to them.
So for example, since people come online to read
articles—what can you do to improve your readership
and influence your prospects' mindset to assume you deliver
value in your sales letters?
Yes—it's simple! Make your sales letters look like
article.
And, this isn't something hard to do. In fact, you can
begin changing your whole business today so it delivers
information of value, and present your sales message
altogether in one same template which looks like an
advertorial or average article published on the Internet.
Other than training your prospects' minds to think you've
presented them with yet another article of valuable
information, you also get to bring a ales message to them
without raising too much objections at all.
But is this an ethical strategy? Here's what: if you
continue to present people who looks up to you for valuable
information and you did nothing but endorse products one
after another without giving something back to them in
return, that is more unethical on the moral side.
What you're doing here is conditioning yourself to continue
delivering value to your appreciated prospects and
customers as well, and will surely increase your business
exponentially at the bottom line.
Don't hesitate to add some personal handwriting notes, some
scribbles, make your sales letter look like your personal
diary. Make it look like a letter to your lover, a letter
to a friend. In fact, you can even make it sound like it.
Make it entertaining at times, but not at all times.
Sometimes the professional image just doesn't stick. Who
knows, one small story or event told to your customers can
ensure their loyalty with you far longer and deeper than
all your marketing efforts combined until now.
----------------------------------------------------
A former college dropout, Dan Lok transformed himself from
a grocery bagger in a local supermarket to a
multi-millionaire. Dan came to North America with little
knowledge of the English language and few contacts. If
you're ready to take your online business to the next
level, go to:
http://www.websiteconversionexpert.com/more.html
1 comment:
Check out My Copywriter (www.outsource2documaker.com/mycopywriter.htm). It writes click-bank style sales letters automatically.
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