Creating an information product can seem like an
overwhelming process, especially when it's added to all of
the other tasks required to run a business. However,
creating an information product can actually be quite
simple.
Step One. Answer the following question - What problems
does your customer or prospect have?
Step Two. The next question to ask yourself is - What
information can you offer to help them solve their problem?
Step Three. Ask yourself, what information do you already
have that addresses this problem? Chances are you may have
already written articles or reports on the subject. If you
have, these can be compiled into an information product.
If you don't have any information already written on the
subject, ask yourself who you know who could speak
intelligently on the subject? Often times an expert
interview can be used to create a fantastic information
product. Record the interview, have it transcribed and
hire a writer to edit and smooth out the rough patches and
you have an information product ready to go.
Take the Jack Canfield & Mark Victor Hansen approach and
have others write the product for you. The ever popular
Chicken Soup for the Soul series of books are created by
multiple authors and compiled into a comprehensive book
with a common theme. Joe Vitale has published several
books like this quite successfully. Ask several key
figures in your industry to write an article or small
report on a subject and put the contributions together into
an e-book.
Lastly, if you don't want to write the information product
yourself, you can outsource the project. There are many
skilled ghostwriters and software developers who can create
exactly the product you need.
Step Four. Once the content has been created the next step
may be to hire a graphic designer to spiff it up and give
it a professional look and feel. Associates may be able to
give you a referral for a good graphic designer.
Step Five. Marketing and making money. This is the next
phase in information product development and creation.
There are many decisions to be made here including how to
distribute the product, how to promote it, and what to
price it at.
Creating an information product is a great way to both
drive business as a part of a marketing funnel or to give
away for free as a marketing and list building strategy.
The good news is it doesn't have to take you months of hard
work writing in your spare time to create a quality
information product. There are creative and innovative
ways to offer a valuable information product quickly and
still offer tremendous value and benefit to your customers
and prospects.
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Stephen Malan is a full-time internet marketer and
e-commerce business owner in Las Vegas, NV. For more tips
on how to create an automatic e-commerce income stream,
please visit his blog at http://www.HomeBusiness-Blog.com
or his website at http://www.TheHomeBizMart.com
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