So you've had this bright idea that you're going to make
millions on the web. And like all the other 1.4 billion
people online you've been told how easy it is. You're all
fired up and ready to go. The world is your lobster.
But after a couple of days, when things aren't necessarily
coming together and you start to have doubts and second
thoughts how will you manage the situation. Will you
persevere or fold? Will you sacrifice that drink down the
pub with your mates or convince yourself another day won't
matter?
Because the next thing you realise a month will have passed
by, maybe two and you're nowhere further forward. You've
lost all momentum and focus and you give up. And like the
majority, you'll probably just right-off the money and time
and put it down to experience.
Let's face it. We're all a bit lazy. We want results
without the pain and effort and we want it all now.
So what went wrong? Was it the product? Was it the wrong
time? Was it a lack of money? Was it too time consuming?
Or was it the lack of a realistic strategy? Did you really
understand what you needed to do before you started? Did
you have a realistic plan? Were you unrealistic in your
expectations?
And this is where someone who is perhaps a little lazier
than most may actually be at an advantage. Lazy doesn't
necessarily mean not doing anything at all. Lazy can mean
being more effective by not wasting time and effort on
doing the wrong things at the wrong time. Lazy can mean
spreading out tasks at a more realistic pace and just doing
enough each day
Enthusiasm and dedication could mean weeks researching a
product but leave you completely ignorant of how to market
and sell it. Total commitment may even be detrimental to
your current employment that you'll need to fund you
through your start-up. Over eagerness could lead you
believing you'll be a millionaire overnight when it will
actually take months if not years.
So maybe a more laid back approach is required. Maybe you
should be thinking the lazy man's way?
Start with a simple strategy - preferably copied from
someone has who already made the mistakes you want to avoid
and who actually makes money. Research just enough to know
that your product has a market online. Create a list of the
things that you really must do, not a list of things that
are fun but won't help your business at this time. Develop
a realistic timescale that reflects what you really can
achieve And look for that emotional crutch; someone who
will actually support you in your efforts and not try and
put you down all the time.
Bottom line - It's crucial for any project to have
momentum. We have to push to get things started. But you
have to know where to push and how hard. And you have to
keep pushing at a sustainable pace and not burn yourself
out too quickly
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