Does marketing your MLM or direct sales business feel like
a lot of work? Are you putting a lot of effort into
belly-to-belly marketing, only to get bogged down by all
the "rejections"? Are you ready to turn that around? All
you need is a simple mindset change...
Most network marketers and direct sellers prospect people,
pique their interest, present the opportunity... and then
walk away all ticked off when the prospect says "no". If
you let your emotions get the best of you, you're doomed
and you'll never experience any level of success in MLM.
You'll get mad, frustrated, and eventually you'll quit.
That's the reason most people never make any substantial
money.
Success, however, is a simple choice. So if you're ready to
succeed, here are 3 simple mindset shifts that will help
you maximize your sales and recruiting.
1) Remember that you are a business owner and all
businesses must market in order to stay in business. It's
just part of the game, and I suggest you don't try to
change the rules. (Unless you just want an expensive and
very time consuming hobby)
The upside to belly-to-belly marketing is that you can
create rapport much easier and establish better
relationships than with traditional marketing methods. The
downside is that you have to deal directly with all the
no's. And those rejections can sting a lot, if you let them.
One way to let go of the sting is to realize that in
marketing, most people are going to say no. There is no
company or marketing expert in the world that gets a sale
from anywhere near most of the people they market to. In
fact, most marketing campaigns are considered successful if
they can get a small percent of the prospects to say yes -
a small percent!
Now I'm not saying that you should be happy with a closing
ratio of a very small percentage, because in direct sales,
it will be higher. But the bottom line is - MOST PEOPLE
WILL SAY NO. That's part of the game. So don't get
emotional when everything works out that way - it's
supposed to.
2) Recruit DESIRE, not POTENTIAL. Success in network
marketing requires recruiting people who want to succeed,
not people who could succeed. But hang around any MLM
crowd, and you'll hear distributors getting overexcited
about the potential of their latest recruit. "He could be
SO GOOD" in this business.
Here's the problem - all 6 billion of the people on this
planet COULD be great in network marketing if they decide
to. Everyone who can communicate can do well in MLM. But
success is a choice; it's not an ability or a
characteristic. The only long term outcome of getting
excited about potential is frustration when most people
don't do what they say they're going to do.
So instead of setting your filter to attract people who
have the ability to succeed (nobody will be weeded out),
set your filter to notice and attract people who have a
burning desire to succeed at all costs.
Recruit desire. Teach the skillset later.
3) Stop trying so hard. Recruiting can be effortless, if
you make it that way. You've still got to take action, but
there's a big difference between effort and action.
When you know your true purpose for working your business,
and all of your actions are aligned with your values, the
whole process can actually become fun - it doesn't feel
like 'effort' at all.
What makes selling and recruiting feel 'hard' is the
emotion you put into it. But when you take the emotion out,
there's nothing hard about it. You filter for people who
want what you have, and offer it to them. Simple.
I'm not saying take the emotion completely out of the
business, because everyone makes emotional buying
decisions, so your offers should absolutely be drawing out
the emotion of your prospect. But as far as your actions
are concerned, emotion is deadly.
Armed with the right marketing mindset, you'll have all the
success you desire in your MLM business.
----------------------------------------------------
Adam Price is an attraction marketing specialist for
network marketers & entrepreneurs. Learn about his 7 secret
steps for attracting more business to you by visiting:
http://www.law-of-attraction-and-success.com/NetworkMarketin
gSuccess.html
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