In the world of Adsense everyone's got an opinion, and just
like in the search engine optimization scene or the diet
world there are so many people disagreeing about the most
basic things it's difficult to know what to believe.
Personally I use two distinct tools to help me sort the
facts from the fiction and I strongly advise you do the
same.
The first is to adopt a few of the "gurus" with proven
results then stick to them like a leach. Buy their
products, subscribe to their newsletters, add their blogs
to your RSS feeder software and follow everything they do
in great detail.
Among my own personal "hotlist" of experts I listen to and
respect are Joel Comm, Neil Shearing, Phil Wiley, Michael
Cheney and Michael Campbell but feel free to do your own
research.
The second technique is to learn by trial and error. Not
sure if something will work? Then try it out and see for
yourself. Setting up new websites is quick and inexpensive
so become your own marketing guru, get ahead of the wave
and discover things with 100% certainty.
The aim of this article is to reveal some of my own
experimental results to help settle some common Adsense
myths once and for all.
1) Duplicate Content
Last year I built a site consisting purely of around 20
pages of freely available articles and added a simple RSS
feed to each page to "bulk" them up a little. This site
only has one link to it from a related site of mine yet
still clocks up several hundred visitors a month and brings
in a reasonable income to boot. Google hasn't banned it and
it still continues to perform well even now.
Infact, in the last 12 months site has received 10,190
unique visitors with the only marketing being that one
single link to get the search engines to crawl it.
Now that isn't a massively impressive number of visitors
for in exchange for just a couple of hours work I'm not
complaining.
So the fact is - don't be afraid of duplicate content at
all - though try merging a simple RSS feed into the bottom
of each article to make it appear unique.
2) Reciprocal Links
Reciprocal links aren't dead at all. Carrying out research
into highly competetive markets as I do on a regular basis
there is a clear correlation between either Alexa ranking
or PageRank (PR) and the amount of reciprocal linking done.
It isn't dead yet so while it's still working (and
thousands of trusted sites are still doing it) it's still a
useful tactic to employ.
3) Blogs Or Websites
This old chestnut keeps on surfacing - should you build
your network with blogs or static web pages?
And after my research I am 100% certain the answer is blogs.
Here's why...
By submitting a new blog to the free RSS and blog
directories (which you can do automatically with a range of
different low-cost software applications these days) it
will commonly achieve a PR of 4 the first time Google
indexes you.
As reciprocal linking still works and other webmasters
generally don't like exchanging links with low PR sites as
soon as you get your PR of 4 it makes convincing other
webmasters to link to you much easier.
And the more that do link to you, the better your rankings
in the search engines will be and the more traffic you'll
receive. So it's essentially a free and easy way to
"kickstart" your marketing.
Add to that the fact that blogs are super-simple to set up
and update, and that your submissions to the free
directories will themselves send your new sites plenty of
traffic and I think the benefits of using blogs rather than
static websites speak for themselves.
So there you have it. A blog with an in-context RSS feed,
free content and a link exchange directory is the proven
setup that virtually guarantees your Adsense success.
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Richard Adams has been teaching about ecommerce and online
business since 2000 and recently released a brand new
course on how to build your own website from scratch in 7
days or less. Take a look today at:
http://www.easyecommercewebsitedesign.com
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