OK...let's be honest every internet business owner wants to
see their business opportunity keyword reach the number one
position on Google. We all strive for that elusive award.
We dream of it, we buy e-books and applications that
promise to help us achieve that, yet only the really SEO
savvy ever get there.
If the truth be told, we really don't know exactly how
Google's algorithms work and just how we can gain that ever
striving first position. We do know that Google loves to
keep us on our toes. But we do know that from much expert
analysis that backlinks play a part in that key role.
So what is a backlink? Backlinks are links that come from
other sites to your business website. Google looks at them
as votes in favor of the content on that page. Therefore,
the more votes you get the higher the ranking on Google.
So how do you get these votes?
1. It's important to have many but they must be good
quality. Google will rate you based on whether your sites
has something in common and if Google views them as an
authority.
So the online business owner can get these links by
contacting webmasters and asking for links back to your
site in exchange for a link to their site. You can pay a
link exchange company to place a link back to your site.
You can use social bookmarking to get links back to your
site. However you choose to get them, there should be more
incoming than outgoing to help you rank high.
2. Google page rank is valuable but not of great importance
in the overall scheme. But when it comes to backlinks it
can be valuable to that number one goal. You should be
aware of your page rank and when asking for backlinks the
higher the page rank back to your site from an authority
site within your industry the better chance you have of
achieving a higher position.
3. Blog posts are loved by the search engines because of
their fresh and useful content. Make it a practice to
comment on other related posts and include a backlink back
to your site. This also holds true for forum posts. Join a
forum in your niche or industry, comment often and include
a link to your site in your signature file.
There are differing opinions on the usefulness of backlinks
today. No matter who you decide to listen to you can never
argue with the fact that backlinks offer visibility. And
that visibility when done correctly, will in the end
account for significant sales.
----------------------------------------------------
Cindy and Bob Floyd are full time internet marketers
specializing in helping others build successful internet
businesses. Visit our blog at
http://www.BuildingOnlineBusinessSuccess.com for creating
online business strategies. To learn more about how you can
secure your financial future... Go to:
http://www.ThingsLookGreatIn2008.com
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