If you have decided to use email marketing to further the
prospects of your online business, you have to tread very
carefully. One little mistake, one little misdemeanor and
your email marketing will be labeled as spamming. But if
you do not use email marketing at all, you are losing out
on the vast potentials that it has in bringing meaningful
traffic to your business website. So, the crux of it all is
that you have to use email marketing, but use it with the
right balance. This is the main mantra of successful email
marketing.
There are certainly several strategies that you can use to
make your email marketing campaign a roaring hit. The
following are some of these strategies.
1. The first thing you will need is to build an opt-in
list. What is an opt-in list? Simply put, these are people
who have agreed to accept emails from you. When you get
this list of people, you are going absolutely legal in
sending them emails. Also, since these people have already
opted to be in your list, they are probably already
interested in what you are selling. That means, there is a
strong chance they will be your customers soon. So, how you
do you get this opt-in list? One very simple way is to put
in checkboxes on your webpage itself asking whether people
would like more information from your website to be
directly emailed to them. If they are interested in what
you are showing them on your webpage, and if they are sure
that they have nothing to lose, they will opt in by giving
their email ids.
2. Another way to get a list of email leads is offering
your visitors something free, to access which they will
have to give their email ids. You can use a squeeze page
(also known as a lead capture page) for this purpose. It's
simple to do - just put a link for downloading that free
gift you are giving, which is probably an eBook. But do not
allow people to go directly to the downloading link. Make
them go first through a small page known as a squeeze page.
Tell them that they will have to give their email ids on
this page for verifying that they are real persons. This is
truthfully important for you, because there are bots that
can be rigged to take the free gifts from you too. Also
assure them that their email ids will never be sold for
someone else, and that you will only use these email ids to
send them informative emails from time to time.
3. Once you get the list of emails, the marketing process
itself is simple. Make sure that you send these people
emails that are really informative. Give them some
information. But to make them open the email you have to
use a very compelling subject line. Something like 'Here
are three simple ways that you can beat the heat'. Keep the
subject line intriguing so that people go ahead and open
the email. In the email, you have to give them the
information that you promised in the subject line, or they
will feel cheated. Then ask them to visit your website for
more such information. Give them the URL of your business
website in each email that you write.
4. From time to time, keep testing your email marketing
process. You can do this by A/B split testing or
multivariate testing. This is where you send different
emails to different sets of people and see which email is
eliciting the best kind of response. This helps you greatly
in improving your email marketing campaign.
----------------------------------------------------
Colin Meunier is a Successful Home Business Coach and
Mentor!
To learn how you can use a breakthrough marketing system to
become more successful in your home business online visit:
http://www.theturnkeybiz.com
No comments:
Post a Comment