We've all tried different ways to get that holy grail of
websites - traffic eager to buy! Schemes come and go and
leave behind them a trail of disappointed people. It's time
for some group therapy as we all admit to past mistakes and
the 20 really DUMB ways of promote a website. How any have
you fallen for?
1. Bought traffic - average waste $100 - This is the number
one dumb way to waste money launching a website. The idea
that you can buy tens of thousands of website visitors is
just pure nonsense. Hey, don't worry we've all fallen for
this quick fix and all had the same lousy results. Zero
opt-ins and zero sales. If any real visitors actually get
delivered, and I suspect many are just simple scams, and
then there is no way that this will actually ever work.
Think about it. It's like rounding people up at random,
forcing them onto a bus and driving them to your store. Are
they really going to buy? Nope, not a chance.
2. Gave it to a relative to do - average waste $500? - Just
because a nephew is good at video games it doesn't mean he
can create you a wonderful website. It amazes me that
people fall for this. Once they've asked them to do it they
are trapped. If he doesn't deliver then the risk of family
rifts put so much extra pressure to accept what is finally
given.
3. Was sold something pretty but useless - average waste
$20 every month - $240 a year - "Choose from 500 templates"
is the headline that attracts so many into the website
scam. These meaningless websites are easy to set up because
they are empty. 4/5 pages is no where near enough to
impress your potential visitors. These quick fix websites
quickly die and do absolutely nothing for you or your
company. The only people that they help are the scam
artists that sell you them and then charge you every month
to host a dead website.
4. Used an agency - average waste $20,000 - This is a more
expensive version of using a relative and is part of the
same problem. You hand over ownership and control of your
website to someone else. By handing over control your site
stops being yours and you break what could be an incredibly
profitable relationship between you and your customers.
5. Used a copy writer - average waste $3000 - You should
never ever use a copy writer to create copy for your
website. This is expensive and created content that isn't
yours - content that lacks your personality, knowledge and
passion that is supposed to appeal to your customers. This
won't ever work. There is a better way. Create your own
copy and then get an Editor to review it. This is quick,
simple and much, much cheaper.
6. The bargain scam - Improve Google rankings for $xxx -
average waste $100 - If these scams actually worked then
they would be a lot more expensive! That's the hard truth
that we all know but we seem to turn our brains off and
fall for what seems to be the easy option.
If they are remotely genuine then they can do some SEO work
and charge you twice the price.
7. Visitors come and go and never return - average waste
$Your sales? - If you manage to get some real people
visiting your site and you do nothing to capture them then
they will come and then they will go and you'll never know
why. Failing to capture them will destroy your sales.
Capturing them can mean getting them to leave their email
address or capturing their interest so that they return.
8. All links are good links - average waste $? - All links
are not good links and you should resist the temptation to
rush around and collect as many links as you humanly can
get. The problem is that search engines such as Google love
relevant content and if your links lead to irrelevant
content you will suffer. This may lead to increased fees
for Adwords advertising or even get you dumped out of the
Google listings.
9. Knowledge is power - average waste $5000 - Do you waste
money buying book after book that may be read but then
forgotten? This habit can get even more expensive online
with ebooks and courses - some costing thousands of dollars
that is a lot in any currency!
This habit has two serious dangers. If you read without
acting then you will never get anyway as it is only through
action that knowledge has any point at all. The second
danger is that you will always think of yourself as a
newbie or beginner and never develop further.
10. No plan - average waste $1000 - "People don't plan to
fail - they fail to plan". We all know this saying and we
all know its true but when it comes to launching a website
our brains somehow go offline and we leap into things
without planning and then we wonder why they don't work.
One reason why we don't plan is that we don't know how to
plan properly and what the key elements are.
To be continued with numbers 11-20...
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Go to http://www.20dumbways.launchworkshop.com for the
numbers 11-20 and a full free report and take the "Dumb
ways" survey. Then we can move on to the good stuff such as
getting on page 1 of Google by using just one of the 10
LaunchWorkshop promotion methods and introduce Power
Blogging.
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