When you are trying to develop your backlink strategy it is
important to understand the different ways to gain links to
your site. The easiest way to get links to your site is by
doing a link exchange.
Link exchanges are done with similar sites with both sites
placing a link to the other. Link exchanges have been
penalized by search engines because of heavy spam but there
still benefits to doing a link exchange, so don't be afraid
to try.
The best links to get our inbound one way links. These
links are sometimes difficult to get because there is no
exchange. It requires the other web site to link to you
without you linking to them. Gaining one way links should
rank near the top of your off-page optimization strategy.
In order to get one way links you have to get noticed.
Getting noticed online is not a whole lot different than
getting noticed off-line.
In order to get other sites to link to your site you have
to provide unique original content on your site. One way to
develop this content is to add a blog, Forum, or other
method to regularly add content to your site. If you have a
static web site it will be much more difficult to gain
links.
Applying SEO techniques such as the above can bring great
benefits. As an example if you are trying to optimize a
site that sells vitamins. The first step would be
researching highly ranked competitors. After analyzing
their sites you can use their blog or forum to determine
what topics are hot. Typically in these community sites hot
topics will draw quite a bit of traffic and comments from
readers.
One method of gaining their attention is to look at the
topics on their site that are creating the most commotion.
After you determine the hot topic, go to your own blog and
do a review of that site. In your review concentrate on the
hot topic, but don't just talk about their services.
Remember you're trying to gain attention so argue about
what they're missing or things they don't have. The key is
you're not trying to advertise for them rather you want to
establish yourself as an expert.
Many times your review via a blog will be noticed by the
other site. It's not automatic, so you may have to bring it
to their attention. One way to visualize this is to imagine
that you're in a crowd of people and everyone is talking to
each other. If you enter the conversation you must make
sure to say something relevant. If you speak up and say
something unrelated or meaningless people in the crowd will
quickly dismiss you.
Here's the trick to this technique, when you comment about
a site or bring up a controversial point they have to link
to you to reply to your review. Remember to position
yourself as an expert when you do this. Don't be rude or
obnoxious, but make meaningful comments and reviews and
you're bound to get noticed.
Most Blogs track links to the site, so rest assured that if
the blogger read something that needs to be addressed by
them they will comment.
Don't just leave it up to the whims of fate, after doing
your review leave a comment on the site. You could excerpt
a small portion of the review, just enough to draw
attention and raise interest. This will serve two purposes,
first it helps establish you as an expert, second you will
benefit from their readers following the link in your
comment to your site. The key is to do this on popular
active sites. If the site doesn't have an active community,
reading and commenting, you will get the benefit.
Over time this strategy will help increase traffic your
site and build one way links to your site. If you do it
right you'll see the numbers jump in your traffic from
other readers visiting your site to get the rest of the
story.
----------------------------------------------------
Rob Emmerson is a leading expert in SEO and has written
extensivly on the subject in articles and eBooks. He offers
a free SEO Course at
http://www.theseosecretrevealed.com/free_course.html . in
addition he writes a Blog on SEO at
http://www.robemmerson.com
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