Most internet marketers today agree about the need to
develop a list in order to make money by being online. In
the old days, it was a "mailing list", but now with the
internet, e-mails, instant messaging, and so on, it seems
adequate to just use the term "list". If you are
marketing online, you should have a form on each of your
web pages to try to capture new subscribers. What will you
do with them? Well, for starters, it is highly worthwhile
to have an autoresponder working for you to e-mail your
list automatically. Of course, you will need to set up the
content of the autoresponder series yourself, or have some
one do it for you. The reason for sending a series of
e-mails to your prospects is that most customers need to
see an offer more than once before they make a buying
decision. Your autoresponder takes care of that necessity.
Sometimes new prospects are reluctant to send you their
name and e-mail (or other details) simply out of fear or
suspicion. To get around this reluctance, many online
marketers will offer a free item such as an e-book or
report, in exchange for the contact information. Did you
know that many prospects may actually want to be on your
list simply because they are interested in the type of
products you have? Certainly, if you have a specialized
product line and a customer has purchased from you before
or expressed interest in a previous offer, they are likely
to continue to be interested in similar offerings, another
way you can make money by being online.
Therefore, while you may not actually know personally the
prospects on your "list", they have a familiarity with you
and feel comfortable with you because of your past valuable
and honest dealings with them. If they did not have that
level of comfort, they would simply unsubscribe, as this is
easy to do with most autoresponders these days. Most have
a link in each e-mail should the recipient wish to
unsubscribe.
It may surprise you to learn that prospects on my mailing
list have actually contacted me to thank me for the
information provided in my own e-mail series. And why not?
It was carefully constructed with the intent of bringing
value to my subscribers, in order to help them to make
money by being online. (It is gratifying, though, to have
those efforts recognized.)
Once you have developed a mailing list, be sure to continue
to add value for your subscribers. Offer them free reports
or services. Find a way to make their lives easier. If
you are marketing to opportunity seekers, find a way to
help them achieve their goal of attaining a profitable
opportunity which will work for them.
There is an old rule of sales that I strongly believe in.
It goes like this, "To get what you want, help others to
get what they want."
Once you have developed a list of subscribers, you are free
to send them any offer you would like. If your list is
comprised of targeted prospects, they may be very anxious
to purchase the type of products or services you are
offering them. Sending good offers to a large, targeted
mailing list is one secret that longtime successful
entreprenuers have used for years to make money by being
online with their home based business.
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