There are many ways to market yourself and your company
online just as you would if you were a 'real world' sales
person. Don't be afraid to 'knock on some doors' and ask
for a sale now and then.
Social networking is an often used technique by sales
professionals to network themselves, 'get out there' and
'be seen.' But how do you do that when you are an on-line
business? There are many different social networking sights
available today that will help you remain visible and allow
you to place your website or a link to your WebPages within
your profile.
Try social bookmarking as well. What is social bookmarking?
Social bookmarking is based on the idea that anything you
bookmark, anyone can see, and you can see who has
bookmarked the same website and so on. It's a great idea to
have a social bookmarking tool on your website to allow
those who use social bookmarking to bookmark your website
as well. It also gives you the opportunity to see who has
book marked your webpage and a way to communicate with them!
To stay on top, you need a philosophical understanding of
customer focus and a sales process that allows you to
implement this philosophy on a day-to-day basis. The Impact
selling system will allow you to do just that. It's a
principles-based, customer-focused, strategic process that
will empower you with the selling skills necessary to keep
your focus where it needs to be. In our case, on the 75
percent of our time marketing to customers and 25 percent
of time working on our websites.
Thinking about the way you sell, on your website, do you
use the word "we?" Such as, "We offer [insert product or
services]. The "we" should be changed to a word about your
customers, take the focus off yourself and place it where
it belongs, on the customers.
Things like how much money "they" will make with your
products. How much "they" can save using your services. You
can use "I" but not "we" begin to substitute the words
"you" because "we" is for selling and "you" is for buying.
And you should be saying (or writing) things in terms of
the customer.
This is more than 'knowing your customer,' this is
improving your services and "wowing" your customers enough
for them to say, "This is the best service I've ever
received!" Much better than you before, perhaps when you
were just beginning or your competitors. Remember, you
don't need to cut prices to give better service, before,
during or after the sale.
Spend some time with your customer. This can be done
on-line through networking sites, invite the customer or
potential customer to join you at the site for a 'chat' and
spend a little time getting to know the person. Make sure
you truly understand them, their businesses and their
concerns. You can do this by repeating what they 'say' in
the on-line chat, but in your own words so they know you
understand them. It's called mirroring.
----------------------------------------------------
Success Coach Rich Ramalho is a growth oriented home
business entrepreneur. His goal is to partner with
entrepreneurs who have the desire to earn five figures a
month running their own network marketing business. Visit
his website by clicking here now: ===>
http://6FiguresWealthTeam.com .
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