The biggest objections that I get happen to be some of the
biggest myths in marketing. It really amazes me that many
who start out in business seems to have various opinions of
what does and doesn't work, even though they have never
even so much as read a ebook on marketing.
Some believe that my emotional marketing methods and
seemingly unconventional approach won't work in their
business or their industry. Or they'll say "That's fine for
consumer marketing what about selling to large businesses
or corporations?"
Well let me expose the 5 great myths...........if you're
easily offended then don't read on!
Myth 1. 'Businesses/Corporations Won't Respond to This Type
of Marketing'
Businesses don't actually buy anything, they never have,
they never will. People buy things....human beings.....the
same emotional creatures who buy things on the internet for
EXACTLY the same fundamental reasons they did at the local
markets 2,000 years ago! The only thing that has changed is
the tools & media we use. Why is it that despite advanced
modern technology, 'word of mouth advertising' remains the
most powerful form of marketing available? Yes, it's true,
hands down it's still the best!
Myth 2. 'I Just want to Start an Internet Business'
Stop and thing about this for a second.........There's
really no such thing as an internet business. If you
advertise in a newspaper does it mean you have a newspaper
business? Or a yellow pages business? The internet is an
advanced media, a fantastic lead generation and delivery
tool...if used properly! Those who think they have an
'internet business,' have gone bust or they will go bust.
Mark my words! Always remember you are dealing with real
human beings, not computers.
Myth 3. 'I Don't Think That Will Work, I'm Entitled to My
Own Opinion'
Everyone Has an Opinion and Everyone Has a Bum. Your
opinions don't matter. The opinions of your friends,
family, spouse, other business owners, the guy down the
pub... DON'T matter. What works, works. Why It works.....
Doesn't matter.
Don't take advice from well intentioned people who really
don't know what they're talking about. It's one of the
biggest mistakes people make in life.
Myth 4. 'I Lost Money In a Business Before, Once Bitten
Twice Shy'
Most, if not all, successful entrepreneurs learn from their
mistakes. They keep making mistakes and they keep learning.
They are able to see the reality of what happened. Those
who fail in business and in life consider these mistakes
and misfortune as bad luck or they blame others. It's no
coincidence that most successful people have gone bust a
few times before they picked themselves up, re-evaluated
what happened and started all over again. Keep Learning and
Never Give Up!
Myth 5. 'You Need to Be Lucky To Be Successful'
Attitude Is Much More Important Than Aptitude. I almost
finished this report off by saying "I wish you the very
best of luck" but luck has really got nothing to do with
it. Your success will depend on your burning desire to
succeed and if you're prepared to learn the skills
necessary to succeed in any business
If you think that running a successful business is now in
some way 'easier than before' then you're off to the wrong
start.
The definition of luck is, "When preparation meets
opportunity". All you need to do it get prepared by
learning as much as you can about marketing and that great
opportunity will not pass you by.
----------------------------------------------------
Jimmy Krangol is becoming quite a buzz in the marketing
world. You can sign up to Jimmy's Free 7 day marketing
course "How You Can Make £4,297 Per Day Sitting at
Your Computer In Your Underwear" at
http://www.topsecretmarketing.com
No comments:
Post a Comment