The money is in the list - How does anyone, especially a
"newbie" marketer generate traffic to start his own list?
The internet has changed drastically in the last 5 years
and it makes it harder to compete for traffic especially
when you are a newbie. I mean, they talk about SEO (search
engine optimization), google ads, safelists, email
advertising. All these cost money.
First, SEO - It is impossible to get a new site ranked high
in the search engines... especially Google! Now I'm not
saying it can't be done, but just think about what and who
you're up against. For starts, there are literally millions
of quality "authority sites" covering virtually every
market and topic under the sun already indexed in the major
search engines. So to get your site ranked in the top 10,
you need to beat out all these other sites, and then how
long will it last before someone boots you out of the top
10 list?
The problem for you is that these sites have:
More inbound links
Higher Page Rank
Longer Search Engine awareness that have proven their worth
I hate to tell you this, but if you want to compete against
these folks you will definitely have to put on your combat
fatigues. Sure, there are some tricky tactics you can try
to force your sites into the Top 10, but you face being
banned.
When it all comes down to it, Google and the other search
engines would much rather give high rankings to very
specific pages sitting on known "Authority Sites" than
index and rank a brand-new-site... no matter how
"optimized" it may be.
That may not seem fair, but try to see it from the Search
engine's eyes: They want sites that are content- rich and
here for the long-term. What they DON'T want are "content
sites" that have just been thrown together for the purposes
of earning AdSense revenue. They're sick and tired of all
the spam and garbage sites, and with MILLIONS UPON MILLIONS
of pages actively indexed in their engines, they really
don't need to let anyone and everyone in.
That is why Google implemented a "sandbox" ( they will not
admit to such ideas) some years ago that all new sites have
to sit in and "mature" before they're allowed to join the
party.
The search engines do not need us as much as we need them,
and so they're making it harder and harder for the "new
guys" to join the club. Most SEO "gurus" will not admit it.
They are still confident in their abilities to get new
sites indexed overnight just like they could back in 2002.
Well folks, save your money, things have changed and it is
now time to wise up or die trying to play by old outdated
rules that millions of newbies are suckered in to play.
From everything I've seen, the days of tricking the search
engines are coming to an end. Yes, new tactics will pop-up
from time to time, but they will always continue to deliver
short term results.
IF you want to experience long-term success and rake in
free search engine traffic for years to come even in highly
competitive markets, you will need to adjust your SEO
stategies.
So, what is the "BIG SECRET" I promised at the start of
this section?
It's simple: DON'T TRY TO BEAT THESE "AUTHORITY SITES"...
JOIN THEM!
Why re-invent the wheel when you have the keys to the
Ferrari?
Keys To Your Ferrari
When it comes to SEO, most marketers are swimming upstream.
Rather than tapping into these available "Authority Sites"
they instead try to create authority sites of their own.
Not only is this task incredibly difficult, it is virtually
impossible without a considerable investment in time and
money.
For that reason alone, your mission should NOT be to create
full-blown Authority Sites of your own... it should be to
tap into as many known (and available) Authority Sites as
possible.
This is what is called "PiggyBack Traffic"...
----------------------------------------------------
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