If you are just getting started online, you have visions of
how much traffic there is, just floating around in the
ether of the internet, just waiting for you to send it to
your sales page. If you have been online for awhile, you
know that there is a lot of traffic out there, but it is
certainly not just waiting for you to send it to your sales
page. And if you have been online for a long time, you
know that it is not how much traffic you have, but what you
do with that traffic that counts.
So, if you are a beginner: Build things right from the
beginning. It is not just about sending all kinds of
traffic to your web site and sitting back and hoping it
will buy something. Instead, send traffic somewhere that
allows you to develop a relationship with it. Get to know
your traffic. What does it want? Let them get to know
you. What do you have to offer them?
How do you do it? First build yourself a squeeze page or
landing site or add a web form to your existing web pages
that allows your visitors to opt in to your mailing list.
Once on your mailing list, get to know them. Introduce
yourself. Ask questions. Send useful information. Answer
their questions.
So how do you get that traffic in the first place?
1) Write articles and submit them to online article
directories. This is one of the best places to find
quality, targeted traffic. One of the things I like about
writing articles is that it gives me an opportunity to show
my visitor, even before they are a visitor, what I am made
out of. They can see my style, get a feel for my
knowledge, without risking a thing. If they like me in the
article, they can opt in to my mailing list and learn more
from me. If they do not like my style, they can close the
article without any further action.
2) Use pay-per-click campaigns like Adsense or Overture.
These campaigns allow you to specifically bid on targeted
keyword traffic and have it sent directly to your site.
You are paying for this traffic, so it is important that
you are able to convert a reasonable percentage of it to
subscribers. Start slow, and don't feel like you have to
be the highest bidder in the game. It is perfectly OK to
be in 6th place while you are developing your program.
3) Ezine advertising. This will be one of the more
expensive types of traffic you obtain, especially since you
pay once for it rather than as you go with pay-per-click.
Start with less expensive ads, and as you test and tweak
your ads, and they create more response, then upgrade and
use those same ads in more expensive slots.
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Westly Lager is a success mentor and coach helping teach
people how to work online. With Westly's experience and
expertise you can't go wrong. See how Westly can help you
today by visiting http://myinternetbusinessreview.org also
checkout http://www.squidoo.com/my_internet_business_review
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