Have you ever heard of the following phrase, "facts tell,
stories sell?" Well this is certainly true when it comes
down to marketing your products and services. While it's
important to identify what it is exactly your product or
service does, if you want to make lots of sales, its just
as important to include powerful testimonials in your sales
process.
So what is a testimonial exactly? A testimonial is a story
provided by a third party person or company saying good
things about your product or service. For instance, if you
have ever watched those infomercials for one of those
exercise products, they always include a testimonial of
someone showing their figure before and after using the
product.
Why do testimonials work so well? They work because people
tend to believe a 3rd party person more than they believe
you. The reason why is because you have a financial
incentive to tell me the product is good because if I buy
it, you get paid. A 3rd party person has no financial
incentive to say good things about the product. Therefore,
the only reason why they would say good things about the
product is if those good things were really true.
So how do you get testimonials for your products?
One of the best ways to get testimonials for your products
is to provide a free copy of the product or service to some
of your target prospects in exchange for a testimonial.
While this might cost you in potential sales, this strategy
will more than pay for itself for years to come in that it
will allow you to launch the sales of your product with
testimonials. This is a win win for all parties involved.
Your prospects get a great product for free and you get
great testimonials that you can use for your marketing.
If you have a product that you have already made sales for
in the past, one way that you can get testimonials is to
contact some of your previous customers. Ask them what
they liked best about your product and ask them if they
would be wiling to give a testimonial. John Reese, the
author of a home study course called Traffic Secrets (which
is unfortunately no longer in print) implemented this
strategy after he made some initial sales of his course.
He sent an email to all of his customers asking them if
they wouldn't mind sharing a testimonial as to how this
home study course helped them in their business.
As a result of this strategy, John Reese received HUNDREDS
of testimonials about the quality of his home study course,
as well as the positive results his students achieved as a
result of applying what they learned from the course. He
then turned around and displayed many of these testimonials
of the sales letter of the web site he promoted the Traffic
Secret course on. You can use this exact strategy
regardless of what your product or service is.
By using testimonials in your marketing, you would be
amazed when you see the results it gives you. Try it.
Create one page with testimonials and one page without them
and see which page converts more sales.
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Mark Garland is the owner of
http://www.AnalyzedMarketing.com and has instructed
numerous individuals on how to become more successful on
the Internet. If you are interested in learning more about
how to effectively market your business or website than you
will want to sign up for his FREE REPORT at:
http://www.AnalyzedMarketing.com/newreport.html
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