How responsive is your email list? Your email list is only
as responsive as the relationship that you have built with
it. Do your emails generally contain strong, useful
information, or are they shabby attempts to sell something
every time you mail?
The subscribers on your email list are looking for good
content, or they wouldn't have subscribed to your list.
They are also screening you for quality. If your emails
are lousy and grammatically poor and contain very little
fresh information, your readers will simply assume that
your product is lousy, grammatically poor and has little
fresh information.
Your auto responder sequence should be full of informative
emails packed with useful gems that a reader can apply
immediately, without purchasing your product. Once they
apply some of your techniques, and they see that they work
or make sense, they will feel much more comfortable sending
you a check for your primary product.
So how do you do it?
1. Write intelligently. Write intelligently--you are the
expert in the field about which you write, that is why they
are reading your emails.
2. Write comfortably. They should be able to read the
letter with the same ease that they might be discussing
your product or the subject of the email in their den with
a cup of coffee. The language should not be stilted or
awkward; it should simply be easy to read.
3. Don't try to sell around every corner. Feel free to
send an email or two with useful information and simply a
link to your web site. You don't have to sell them on your
product everyday. Let them enjoy reading your letter.
Think about some of the letters you read daily. Are they
long-winded sales pitches, or are they informative?
4. Be sure to send a sufficient number of emails. When
you are first getting to know your client, and they have
the highest level of interest, mail more frequently, maybe
3-5 times per week. Once you have developed a relationship
and they will recognize you by your email or name, you can
drop down in frequency. Keep in mind that if you have
truly informative emails that add to their knowledge base,
you can generally mail more often. If you are sending out
sales letters every other day, you will be asked to
unsubscribe them in a hurry! So use good judgment here.
5. Before you send out any email, read it and ask yourself
what you would do if you received that email in your inbox.
Would you read it, click through from it, delete it, or
unsubscribe from the list?
6. Remember that your reader is a person, not an email
inbox. Be personal. Be respectful. Treat them like you
want to be treated--remember the "golden rule"?--it works!
----------------------------------------------------
Westly Lager is a success mentor and coach helping teach
people how to work online. With Westly's experience and
expertise you can't go wrong. See how Westly can help you
today by visiting http://myinternetbusinessreview.org also
checkout http://myabunza.org
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