Attention!

Attention!
No matter what your religious beliefs or background, seeing
one of these ads causes you to stop momentarily.

Step #1 accomplished (get them to stop and read what you
write)

Then, they do the most brilliant thing they could they stir
up the biggest controversial subjects they can. I love it!
They talk about same sex marriages, sex and religion,
religious beliefs, disagreeing with the bible, Jesus in the
shopping mall playing Santa this is pure genius.

Step #2 accomplished (fire them up for the good or the bad
just get them talking)

This will definitely alienate a percentage of the
population. EXACTLY what they want! They want people to
start debating this ad series and they want to show people
what they stand for. Those that agree with them are highly
likely to pay closer attention from now on. Those that
disagree with them are highly likely to pay closer
attention to them as well.

Why?

It is long proven that serious controversial people and
subject matters draw more from the hate side than the love
side. Look at Howard Stern. More people listening to his
show absolutely are disgusted in him than those who love
him but the non-fans wouldn't miss a second of his show
what if he says something that infuriates them even more?

Step #3 accomplished (give them a reason to vent or take
action the ads direct them to a website to share their
impressions)

This is the exact same type of thought process your
prospects and clients go through.

Lessons learned:

-Snap them out of their trance. You must show them
something that wakes them up and makes your advertisement
the only one that day they read and pay attention to (out
of the hundreds they will see).

-Be the one who is willing to stand out and talk about the
things no one else in your field will. Make a concerted
effort to be controversial. Those who like your style will
become paying customers, those who don't like your style
won't become paying customers (nor were they ever likely
too anyhow. But I guarantee they will talk about your
disgusting ad or approach to their friends, family, and
co-workers! And if you can get people ranting about your
ads you are on your way to a winning campaign.)

-Give them a reason to do something or take some form of
action in support (or non) of what your ad is about.
Direct them to a discussion board where people can sign up
for new updates or discuss what they liked or didn't about
your approach (note ALL the comments these received
definitely made it's mark on the minds of potential
"clients")

Love it or hate it this ad series is brilliant.

That is my humble opinion anyhow!

----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you're an
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