Search engines have quickly developed into the main
interfaces through which most internet users find products,
services, and information online.
In fact, "just Google it" has become a common phrase in the
English language. As a result, it is extremely important
for your site to get maximum exposure in search engines.
Search engines want to lead users to the most relevant
information that is available online for any given keyword.
So focus on the user and ask yourself the question, "Is my
page the most relevant page for this keyword online?" If
the answer is yes, and you offer the best content for this
keyword then you are well on your way.
With these 7 tips we are going to make sure Internet users
will find your relevant page for a specific keyword,
through the search engines.
1) Optimize your text links.
The anchor text in your text links is one of the MOST
important aspects of SEO. It should always include the
keywords that you are optimizing for. Here is an example
for the keyword phrase "beginner lessons."
This is bad: Click Here The mistake is that the anchor text
says Click here.
Here is a better way: Beginner Lessons
Good! The anchor text is now optimized. All links pointing
to this page should have the keyword in the anchor text.
2) Use keyword stemming.
Make sure to include all the variations of the keyword that
you are optimizing for. Here is an example of keyword
stemming. The keyword "optimization" has variations such as
"optimal," "optimize," and "optimum."
If you include all of the keyword stems (similar words) you
can help your search engine ranking. Here is a free tool to
identify all of the similar words and stems for a given
keyword:
http://www.usingenglish.com/resources/wordcheck/index.php?wo
rd=optimization
3) Optimize image descriptions.
Every image can include a description called the "alt
text." Make sure that the alt text describes the image and
includes the relevant keywords where appropriate.
4) Optimize your site structure.
Every "important" page on your site should link to every
other "important" page on your site.
5) Only go two levels deep.
Make sure that your site structure is such that pages are
only two levels deep (two clicks away from the home page).
This is very important because even if your landing page is
deemed to be relevant, the deeper pages are buried in your
site the less relevant they are deemed by search engines.
Here is an example of an good site structure that is two
levels deep. www.homepage.com
1 page deep. www.homepage.com/products
2 pages deep:www.homepage.com/products/product1
1 page deep: www.homepage.com/services
2 pages deep:www.homepage.com/services/service1
It all has to do with PageRank and the reputation of a
site. You want to get backward links that point to your
main page to build your PageRank.
However, even if your main page has a high PageRank of say
6 then the pages inside your site don't all have a PageRank
of 6. PageRank is not totally passed along. If a page is
one click away from the homepage then it will normally have
a PageRank of 5 in this case and if it is 2 clicks away 4,
etc. That is why you never want to exceed 2 clicks.
Here is a very bad example that you should avoid.
1 page deep:
www.homepage.com/product_categories
2 pages deep: www.homepage.com/products/category1
3 pages deep: www.homepage.com/products/category1/product1
In the above example it looks like it takes 3 clicks to get
to "Product1"
1. Home page
2. Products page
3. Product1
That means it is 3 pages deep or away from the home page.
In other words, where possible, make sure that all of your
pages are no more than two clicks (text links) away from
the home page. For a small business that should be very
easy to achieve.
6) Add and optimize a sitemap.
Include a link to the sitemap in the footer of your home
page. A sitemap contains links to every page of your site.
Be sure to optimize all the anchor text links on your
sitemap.
7) Add good outbound links.
From your key content pages, include links to the best and
most relevant content sites. Linking to related authority
sites shows that you are trying to help users find the best
content and will help you with SEO.
The only way to get top placement in search engines is to
provide very compelling information. Search engines don't
read information like humans do. They follow specific rules.
Follow these rules to rapidly boost your ranking in search
engines.
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Bjorn Brands is a successful enterprenuer who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how his
FREE course can help you do the same at
http://www.moneyacces.com
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