5 - 4 - 3 - 2 - 1 .... Product Launch BLASTOFF. Your
adrenalin spikes, your pulse quickens as you push the SEND
button. Then you wait. And wait. And wait. Uncertainly
clouds your vision and the word "failure" looms on the
horizon. "Where are the SALES?"
The scene plays over and over for millions of online
marketers who never realised the importance of a strategic
product launch.
You can change this scene if you take the right steps.
5 - 4 - 3 - 2 - 1 .... Product Launch BLASTOFF. Your
adrenalin spikes, your pulse quickens as you push the SEND
button. WOW! The first sale is made, then the next, then
the next - you exceed your expectations ... and your
merchant account reveals the truth of your success.
Two launches, same product. What made the difference in
these two scenarios?
Product launch strategies!
A successful product launch just doesn't happen ... it is a
well-executed event. An event with a strategically timed
process that creates a frenzy BEFORE the sa,e. This frenzy
is triggered by anticipation.
Anticipation is best created long before the launch. It
provides an opportunity for your subscribers and customers
to raise their hands and say, "Yes, place me on your
preferred list. I want to be the first to know when your
product will be released." Once you have their YES, feed
their anticipation with daily communications to whet their
appetite for the upcoming event, and make your messages
valuable.
Offer free reports, audio files, pod casts or eBooks to
educate them about your product. The value of your free
gifts will confirm the anticipated value of your product.
How do you get your market involved in the anticipation of
your product launch?
Communication is the key: Videos, Blogs, Public Speaking.
1. Videos - Add videos to your website. Engage your
customers in the product. Demonstrate the application of a
strategy, system or technique. Videos trigger the
emotional pull to your product. It sparks the "I want
that!" emotion.
2. Blogs - The "in" form of communication on the web.
Top markers such as Jason Potash, Yanik Silver, Jim
Edwards, Frank Kern, John Reese and Jeff Walker all use
this vehicle to engage their readers in discussion about
their products. Blogs produce traffic and interest AND they
convert visitors to customers.
3. Pubic Speaking - It is your product. You are the
expert. Let the world know it. Stimulate interest within
your "social community" and they will raise their hands to
be on your preferred list - the first to buy your product
because they know you personally!
Now you know the "hidden secrets" of the most successful
product launches - including the John Reese historical
product launch - a million dollars sold in one day. Expert
advice from such professionals is sure to help you
orchestrate a fantastic product launch.
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