One advantage of doing business online is that you can
start from scratch without investing much money. Here is a
27 Step Action Plan to help you get started...
1. List 5 hobbies, interests or areas of expertise. If you
want to start a new business, you'd better choose a subject
that you like and a subject where you can show expertise.
You will have more fun and you will be more competitive.
2. Brainstorm a list of keywords and phrases related to
those hobbies and interests. For example, if you are going
to sell small airplane collectibles, some possible keywords
could be: airplanes, aeronautics, war airplanes, etc.
3. Research those keywords in Wordtracker.com to locate
problem statements that have high search results and low
competition. Wordtracker.com is a web page that helps you
find out how many times your keywords are searched online,
how popular your keywords on search engines are. Those
keywords may represent problem statements. Wordtracker
shows you how many people are buying traffic on those
keywords and how much are they paying. You need to find
popular statements with low competition.
4. Research those problem statements further to determine
if you can develop a product to solve the problem stated.
You may use search engines to see how many people are
offering products that can help to solve those problems. If
you find a popular problem and there are not many people
offering solutions online, you've got it!
5. Find or create a product based on previous research for
you to sell. Once you found a hungry market, you just need
to find the food that your customers want and they will eat
from your hands. You may find companies online that can
manufacture the products for you or you may find a
different way to create the product yourself. If the
product is an e-book, you may write it yourself or you may
hire someone else to do it.
6. Write a long copy sales letter for that product. The
experience of the most important internet marketing gurus
reveals that long copies sell much more than short copies.
It is also recommendable that you try to sell only one
product on your web site. Focus on one product unless the
solution you are providing is the offer of a wide catalogue.
7. Register a domain and set up a hosting account. There
are many places online where you can register a domain and
set up a hosting account in minutes.
8. Register for a merchant account (to set up quickly use
PayPal.com). If you don't want to register a merchant
account that will allow you to take credit card payments
online, go to PayPal.com and sign in. It can be a little
bit more expensive, but it is a simple way to take credit
card payments online very quickly.
9. Set up a simple web site using an automatic site builder
or pay to have someone set it up for you. Do not try to
design your own web site unless you are educated on html.
Do not waste your time. Hire someone else to do it or buy
automatic web site builder software. There are many of
these you can buy online.
10. Set up an opt-in form on your web site to collect
e-mail addresses. You need to start collecting e-mail
addresses for your newsletter. The major part of your
business will come from the emails that you will send to
your customer list.
11. Build an extensive keyword list based on the initial
list of keywords you developed. Use Overture.com. For each
keyword on the initial list, Overture can help you find
different combinations with other words that you may find
interesting. Check the popularity of each term and write
down on a spread sheet your final keyword list.
12. Submit those keywords to Overture.com to start driving
traffic right away. You need to start driving some traffic
immediately in order to test your web site. The best way to
do that is to buy this traffic at overture.com
13. Optimize and submit your web site to organic search
engines (Google, Altavista, etc...). Once you have proved
that your web site works and sells, you will be ready to
make the business bigger. It is then time to start working
on building free traffic to your site.
14. Continue to test and tweak your web site until target
conversion rate is met. Your conversion ratio should be
that 1-2% of your visitors should buy from your web site,
and 11% should subscribe to your newsletter. Continue
testing until you get those stats.
15. Set up an affiliate program on your web site. Affiliate
programs can double your business with no additional
effort. Others will make the job for you. But you cannot
set up an affiliate program before you are sure that your
web site can produce results. If your site does not work,
you will loose your affiliates and they will never come
back to you again.
16. Approach complimentary web sites to sign up as
affiliates to promote your product. Get in contact with
people that can promote your product and ask them to be
your affiliates. Just try to find your first 100
affiliates, and your affiliate list will boom alone.
17. Start publishing a monthly newsletter. You have started
collecting e-mail addresses much earlier, but it is not the
time to start working the newsletter until you can prove
that everything else works.
18. Submit articles to related newsletters and e-zines on a
regular basis. In the articles you should always have a
link to your site, so that you can get more traffic and you
can get more people joining to your newsletter.
19. Continue the development of a content rich web site to
further increase search engine rankings. Search engines
love content. You must have many web sites which are rich
on your keywords and which have links to your main page. A
good way to do this is to add as many articles as you can
related to your business and link them to your home page.
20. Once keywords have been tested in Overture, roll out in
Google Adwords. It works similar to Overture, you bid for
traffic. But do not go to Google Adwords first. You must
first prove your success with Overture and then go to
Google Adwords.
21. Roll out tested keyword list in other major PPCs. When
you are sure about your stats, and you know how much money
you collect per visitor, you must buy as much traffic as
you can get as far as your income per visitor is higher
than your bids.
22. Create a viral e-book to generate more leads. Create a
free e-book that you can promote and which sells your
product or service. Give it for free, and this will bring
more traffic to your web site.
23. Have an expert review and critique your web site. Even
if your site works, you can always improve. Listen to
others and learn from their experiences.
24. Survey your existing customers to find out what other
products or services they are looking for. Once you have a
big list of customers, use it to find out what other
problems do they have. Try to find or create a solution for
them and you will boost your sales instantaneously.
25. Create and find back-end products and market them
through your e-mail list. Continue finding more products
that meet your customer demands and promote them via e-mail.
26. Continue to test and tweak your web site and offers.
Nothing is perfect the first time and can always be
improved. It is very important that you take action, even
if you make mistakes. Learn from your errors and improve
your skills.
27. Repeat process to create "Multiple Streams of Income".
Once your business is working on automation, then you can
start the process again with a new business. Build as many
businesses as you can, and reduce your risks. If one
business fails, but you have another 5 working businesses,
who cares about it?
If you have read up to this point, you are probably asking
yourself how much it will cost to get started? The answer
is very simple; it depends on how much time and money you
have available to invest! If you have a lot of time, you
can do everything yourself. On the other hand, if you don't
have time, you will have to pay other people for building
your website and/or for optimizing your site on search
engines.
If you can do nothing else...just launch a web site and
start promoting online...
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