4 Unconventional Ways to Market Your Ezine

4 Unconventional Ways to Market Your Ezine
There are hundreds of ways to market your ezine. Some are
good, some are expensive and many are both.

We've all heard of:

* article marketing (effective if done right)

* ezine advertising (can work) * Google Adwords (can be
expensive)

* purchasing lists (I don't recommend)

* hosting teleseminars (very effective if marketed well)

But have you considered any of the following:

1. Networking Meetings/Conferences.

In addition to bringing business cards designed to grow
your list (meaning they include a call to action to get
prospects to your website), have you thought about creating
a large 4.25 by 5.5 inch advertisement (on colored paper)
for your ezine?

These will stand out in a pile of standard-sized business
cards and people are drawn to reading them. If you're
allowed to bring handouts or marketing materials, print out
one of your best ezines and let prospects take that
(include a neon sticker telling them how to sign up and
offer them a special event-only gift!).

2. Co-registration.

In addition to encouraging people to sign up for your ezine
on YOUR website, partner with others who offer
complementary, not competing, services and each of you list
the other's ezine on your "thank you" page.

The prospect has already signed up for your ezine and now
has the option of signing up for others which you recommend
-- just be sure the complementary ezines contain valuable
information and are not all promotion before you recommend!

3. Direct Mail.

It's not f.r.e.e., but done right, direct mail is an
effective strategy for building your online list. Send a
postcard describing your ezine to your target audience and
watch your subscriptions increase!

Just remember...it often takes more than one mailing to
grab your prospect's attention -- think sequence, not solo.

4. Association Mailings.

Associations are always looking for new material to give
their members. Offer to write an article for their
membership (or repurpose one of your own) which includes a
call to action to bring them to your website or ezine
sign-up page.

I recently saw a commercial on Fox TV in which Fox, rather
than state "Think outside the box", stated "There is no
box". How can you apply this thinking to your marketing?

Your Coaching Challenge

While today's article is titled "Unconventional Ways to
Market Your Ezine", it could really be called
"Unconventional Ways to Market Your BLANK".

I challenge you to market your ezine (or business) in AT
LEAST one new and different way this week.

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If you need more clients, you'll want to visit
http://www.SandraMartini.com for free resources, compelling
client testimonials and to find out more about mentoring
and coaching. To sign up for her free audio mini-seminar "5
Quick & Easy Ways to Put Your Marketing on Autopilot" visit
http://www.SandraMartini.com today.