Retaining your visitor's attention while they are on your
site is a well-known problem for many webmasters. Visitors
get distracted and click away from your page or site
without performing your chosen tasks you had planned for
them to carry out.
How rude of them!
Many times it is the webmaster who is to blame... a poorly
constructed webpage can result in a lost sale or a lost
subscriber. Many times the core reason for this failed
manipulation has to do with the layout of the webpage
itself, than to any lack of interest on your visitor's part.
Most webmasters, especially those who are into marketing,
want their visitors to do two things:
1. buy their product or click thru to an affiliate link to
buy a product
2. sign-up or opt-in to their newsletter to receive
follow-up information
This is where problems can arise, visitors may just opt-in
and they are quickly wisped away to a thank-you page. Or
the visitors might buy the product without signing up to
your newsletter list.
Many professional webmasters use a squeeze page where they
capture the contact information of interested customers.
Others use Pop-ups or Fade-ins to capture contact
information. But many times having your visitors go thru
all these different pages can be distracting and result in
bounces or lost sales.
One simple solution to this common problem is to keep your
visitors on your main sales page and still collect their
contact information. This can be easily done by the use of
a simple iFrame.
An iFrame lets you insert content from another website into
your current page without distracting the reader. It is a
popular way of inserting another HTML page on your current
webpage - advertisers such as Amazon have long used
iFrames. The new widgets are another way of accomplishing
this same task.
By using the iFrame code, you can open or display your
autoresponder sign-up form directly on your sales page.
Then as your visitor signs up for your list or newsletter -
you can display the thank-you page in the same iFrame, all
the while keeping your visitor on the sales page and still
reading your message.
Setting up your iFrame code is quite simple. Here is some
sample code you can use. Keep in mind, you can adjust the
size of your iFrame and the color of the page background,
etc. - like you would do with any HTML webpage.
<*IFRAME src="http://www.YourSite.com/yourcapturepage.htm"
frameBorder=0 width=450 height=150><*/IFRAME>
Remove *'s in actual code for your iFrames.
Your lead capture page will contain your autoresponder
form. All professional AR services such as Aweber or
GetResponse will supply these forms which you can place in
your iFrame. Then once your visitor has signed-up, they
will receive your thank-you message right on the page in
the iFrame. Just design your HTML thank-you page to fit
neatly in your iFrame window. Keep in mind, all these HTML
pages have to be hosted on your site's hosting account.
Why is this so effective?
The main reason why using an iFrame can be very effective
is because your visitor NEVER leaves your page, they can
continue watching your video, reading your sales message
while they sign-up to your list. Many webmasters will offer
incentives for people to sign-up with extra videos, free
software downloads, free marketing tips... people will
gladly give you their contact information if you provide
them with valuable information they can use. Just use an
iFrame to make the whole sign-up process easy and seamless
for your site's visitors to do.
----------------------------------------------------
Get a Step-by-Step Guide that will show you How to Start,
Build & Manage your OWN HUGE Opt-In List.
Click Here: http://www.bizwaremagic.com/opt-in.htm
Or try other online marketing strategies here:
http://www.bizwaremagic.com
The author is a full-time online marketer and has used list
building to produce a very comfortable online income.
2008 Titus Hoskins.This article may be freely distributed
if this resource box stays attached.
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